Support Informa in both forecasting and measuring performance of new initiatives
Loop Horizon were engaged based on their proven expertise in measuring, optimising and elevating marketing effectiveness to support Informa in both forecasting and measuring performance of new initiatives using the enhanced capability of their transformation programme – and crucially, translating this into short and long term commercial benefit, in turn proving the return on investment and effort in embedding transformative ways of working.
Create a standardised and scalable, programme-wide approach to:
Loop Horizon implemented an easy to follow 4-step framework for sizing and proving the commercial value of omnichannel marketing campaigns. Through this Informa have a standardised and centralised approach (including templates) to quickly and easily answer the following questions: