Marketing transformation for a leading UK Travel & Insurance Provider’s Marketing Analytics
Client Situation
Our client was seeking board-level permission for a significant marketing transformation plan.
They needed to justify board level investment through demonstrating the benefits of improved data driven Marketing.
The ultimate goal was to deliver a positive increase in revenue across key business areas.
Loop Contribution
Loop Horizon designed suitable pilot use cases to validate the improved data-driven strategy.
Campaigns were developed across numerous business divisions, involving a wide range of customer journeys and channels.
Loop Horizon supported the end-to-end journey from use case validation, data, build, activation and test and measurement, as well as embedding future ways of working within their teams.
Client Results
Loop Horizon designed suitable pilot use cases to validate the improved data-driven strategy.
Campaigns were developed across numerous business divisions, involving a wide range of customer journeys and channels.
Loop Horizon supported the end-to-end journey from use case validation, data, build, activation and test and measurement, as well as embedding future ways of working within their teams.
