1st party data

Digital & Omnichannel Intelligence, Personalisation & Targeted Media

It's our obsession

As experienced practitioners we have seen first-hand the challenges and rewards associated with leveraging 1st party data and have been supporting major brands in accessing the benefits. Across customer acquisition, growth, servicing, loyalty or retention we love driving value from our client's data assets.

From ingesting digital analytics into cloud platforms and launching personalisation at scale through to on-boarding audiences into adtech and driving operational efficiency across contact centre and digital channels, we implement the strategies which make the difference.

Unlocking insight from rapidly changing digital behaviours


Loop Horizon is a consultancy focused on guiding brands to super-charge customer experiences through a better combination of data & intelligence, marketing technology and people. Loop bring a fresh perspective and confidence to challenges commonly faced by clients, helping unlock opportunities with minimal intervention and maximum impact. We are passionate about upskilling your teams so they can deliver on future opportunities directly.

Loop Horizon was founded by Rob McLaughlin and James Alexander. Prior to Loop, they ran the highly successful Decisioning programme at Sky in the UK, and multiple clients have already benefited from their guidance and experience in delivering pragmatic high value solutions.

Learn more about Loop Horizon and our team here

"GSK has been working with Loop Horizon to deliver omnichannel personalisation and marketing automation to better engage customers.

Both the Loop Horizon team and their approach have been highly effective & they have been excellent partners in our marketing transformation"

Elliot Antrobus-Holder, VP – Global Head of Digital Channels & Analytics, GSK


“Loop Horizon worked with Virgin Atlantic and our partners to deliver platform analytics which support our business objectives. The Loop team provided confidence and experience in this area and gave our project the momentum necessary.

The approach delivered via working with Loop Horizon has enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.

Kelly Power, Marketing Manager, Virgin Atlantic

"Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective. 

We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships."

Ben Day, Director of CRM & Analytics, Saga

"We are delighted to be working with the team at Loop Horizon who have been helping us develop our long-term customer-centric marketing strategy.

We have really valued their strategic and commercial acumen, combined with deep technical expertise.

Jane Makoff, VP of Global Marketing, Sage Publishing

“Loop Horizon have successfully supported Shell across several global initiatives, driving the most effective & efficient implementation and activation of the Adobe Experience Cloud.

Our teams enjoy working with the experts from Loop Horizon and their involvement brings further  momentum to our digital programmes.”

Davey Strachan, Digital Operations Manager, Shell

In our role as experienced guides, we enable our clients to build data & customer centric strategies which deliver across the long and short terms

We fundamentally do not live live in a data driven world, organisations need to draw a direct line between customer intelligence & experience

James Alexander

Co-Founder, Loop Horizon

Rob McLaughlin
Co-Founder, Loop Horizon



Rob McLaughlin

An experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape.

A combination of visionary and pragmatist, Rob’s expertise in strategic planning, data-driven transformation and marketing technology vision creates solutions which blend established business processes with bleeding edge techniques.

Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth.

Contact Us

London Office:
New Kings Beam House, 22 Upper Ground, South Bank, London SE1 9PD

Registered Office:

Nova South, 160 Victoria St, Westminster, London SW1E 5LB

Company Number: 11436340

VAT Number: 311-7832-22

+44 203 488 5230

Making It Personal: Five Steps to Maximising Customer Profitability

An Executive Insight written jointly by Loop Horizon & L.E.K. Consulting

Over the past decade, huge advances in consumer digital engagement, data analytics and marketing technologies have raised expectations of a far better and more personal customer experience. Many companies have explored personalisation, but only a few have been successful at scale and achieved increased market share and significant financial returns.


Loop Horizon

©2020 by Loop Horizon