Global Measurement Framework Discovery & Roadmap For A Global FMCG Brand
Client Situation
A Global FMCG Brand were reviewing their digital content management process with a view to define a new Global Measurement Framework and to deliver a set of processes, enabled by technology, to aid with content planning, creation, transformation, utilisation and performance tracking & reporting at an asset level.
Due to the scale of the programme, a clear global strategy was required, supported by a detailed roadmap for the first 6 months, establishing an MVP and baseline deliverables.
Loop Contribution
Completed a detailed discovery across the full end-to-end content supply chain, establishing the as-is state & gap analysis – from a creative concept to publication, covering data, technology, people & process.
Outlined key principles for the Global Measurement Programme as well as provided an actionable, ready-to-implement roadmap for the first 6 months of programme delivery – accelerating ramp up.
Designed an MVP tracking & reporting capability, allowing markets to see Global asset utilisation and wastage, as well as individual content performance.
Client Results
Wastage in content production identified, contributing towards a Global cost saving initiative.
Top performing assets identified, informing future content development and allowing cost savings to be re-invested in top performers, thus making marketing channels work even harder.
Clear programme scope, workstreams, milestones & timelines defined & communicated to key business stakeholders – accelerating GMF programme ramp-up and business adoption.
Technology & data solutions, as well as internal & external resource requirements outlined to ensure a successful programme delivery – mitigating risk for a large-scale programme up-front.
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