Global Measurement Framework Discovery & Roadmap For A Global FMCG Brand
Client Situation
A Global FMCG Brand were reviewing their digital content management process with a view to define a new Global Measurement Framework and to deliver a set of processes, enabled by technology, to aid with content planning, creation, transformation, utilisation and performance tracking & reporting at an asset level.
Due to the scale of the programme, a clear global strategy was required, supported by a detailed roadmap for the first 6 months, establishing an MVP and baseline deliverables.
Loop Contribution
Completed a detailed discovery across the full end-to-end content supply chain, establishing the as-is state & gap analysis – from a creative concept to publication, covering data, technology, people & process.
Outlined key principles for the Global Measurement Programme as well as provided an actionable, ready-to-implement roadmap for the first 6 months of programme delivery – accelerating ramp up.
Designed an MVP tracking & reporting capability, allowing markets to see Global asset utilisation and wastage, as well as individual content performance.
Client Results
Completed a detailed discovery across the full end-to-end content supply chain, establishing the as-is state & gap analysis – from a creative concept to publication, covering data, technology, people & process.
Outlined key principles for the Global Measurement Programme as well as provided an actionable, ready-to-implement roadmap for the first 6 months of programme delivery – accelerating ramp up.
Designed an MVP tracking & reporting capability, allowing markets to see Global asset utilisation and wastage, as well as individual content performance.
