All Case Studies

Global Measurement Framework Discovery & Roadmap For A Global FMCG Brand​

Global FMCG Brand
Food & Beverage

Client Situation

A Global FMCG Brand were reviewing their digital content management process with a view to define a new Global Measurement Framework and to deliver a set of processes, enabled by technology, to aid with content planning, creation, transformation, utilisation and performance tracking & reporting at an asset level.​

Due to the scale of the programme, a clear global strategy was required, supported by a detailed roadmap for the  first 6 months, establishing an MVP and baseline deliverables.

Loop Contribution

Completed a detailed discovery across the full end-to-end content supply chain, establishing the as-is state & gap analysis – from a creative concept to publication, covering data, technology, people & process. ​

Outlined key principles for the Global Measurement Programme as well as provided an actionable, ready-to-implement roadmap for the first 6 months of programme delivery – accelerating ramp up. ​

Designed an MVP tracking & reporting capability, allowing markets to see Global asset utilisation and wastage, as well as individual content performance.

Client Results

Wastage in content production identified, contributing towards a Global cost saving initiative.​

Top performing assets identified, informing future content development and allowing cost savings to be re-invested in top performers, thus making marketing channels work even harder.​

Clear programme scope, workstreams, milestones & timelines defined & communicated to key business stakeholders – accelerating GMF programme ramp-up and business adoption.​

Technology & data solutions, as well as internal & external resource requirements outlined to ensure a successful programme delivery – mitigating risk for a large-scale programme up-front.


Our recent client experiences

What can you expect from working with us

Browse library

New & Events

Browse all articles