All Case Studies

CDP Use-case Development & Team Development – Partner Market for a Global Telco Provider​

Global Telco Provider

Client Situation

A global telco provider is launching a CDP in every region. They operate through third parties in a variety of markets. Despite being separate companies, these strive to provide a customer experience that is in line with the Global Brand.

Loop Horizon were asked to act on behalf of the Group, helping a Partner Market to identify & develop CDP use-cases, while simultaneously reviewing team ways of working and redefining roles & responsibilities, as well as the resulting CDP team structure. ​

To create the initial use-cases and team structure for their CDP experiment, Partner Market collaborated with an outside partner. A closer examination revealed that the team needed to restructure the team in order to accommodate the smaller platform scope and to make the use cases more actionable.

Loop Contribution

Designed a discovery process to simultaneously work across Use-Case Development & Team Structure.​

Created bespoke documents to review use-cases, and map datapoints required -  data sources, activation channels, mechanic, and KPIs.

​Identified new use-cases & potential quick wins with shared datapoints.​

Use-case workshops to identify advocates across the wider business – driving buy-in and collaboration  and paving the way for new ways of working.

​Designed more agile, integrated core team structure – in line with the Group best practice.

Client Results

A transformed view of ways of working – securing wider teams’ collaboration; redefined team structure with new roles & skillsets  identified. ​

Clarity on use-case activation & priorities, as well as ways to measure success.

Baseline CDP data model to feed initial set of use-cases for launch.


Our recent client experiences

What can you expect from working with us

Browse library

New & Events

Browse all articles