Delivering value from data through Marketing
We help clients to achieve their Marketing and Customer goals through data, technology, people and process.
We offer practical strategies to use data to drive value, and offer support in how to adapt as a business, for fast value delivery and longer-term change.
Measurement & Attribution
Measurement is critical to understanding and optimising your Marketing activity, and data is critical to enabling that measurement. We offer a range of solutions to suit your specific needs, from measurement frameworks through to full attribution model delivery.
Measurement:
We offer macro-to-micro measurement frameworks,analysis and insight support to teams. This enables effective KPI setting and tracking of business goals as well as focused campaign measurement for data-driven optimisation. We also offer analysis support and insight coaching to upskill your teams and their approach to measurement, results interpretation and optimisation decisions.
Attribution:
We also deliver advanced measurementsolutions through Attribution. An Attribution model provides a comprehensiveunderstanding of the customer journey, allowing for effective measurement ofmarketing channel effectiveness, campaign optimisation, and efficient budgetallocation.
We start with an in-depth analysis of yourexisting data, marketing touchpoints, the customer journey, and any currentattribution model. We then provide immediate value-generatingrecommendations and fixes to get you off the ground, and work with you to :
- Define Attribution Goals and KPIs
- Develop a Custom Attribution model
- Implement and validate the model
- Optimise and iterate
What we can help you with
Customer Value Strategy
We help clients transition their Marketing approachfrom a static siloed set of campaigns to a responsive, intelligent,personalised and omnichannel customer experience. Depending on your needs wecan review, develop and deliver a Customer Value approach by utilising yourdata and supporting your teams through the process. Our expertise includes:
- Customer lifecycle journey mapping
- Omnichannel journey development
- Database value exploration and Segmentation definition
- Customer Modelling – Intent/Propensity/Churn,LifeTime Value, Next Best Action
Test & Learn Activation
Knowing how to best start utilisingnew capability, whether it be data, technology or both, can be the hardest partof any project.
At Loop we work collaboratively with our clients to deliver a Test & Learn-based Activation framework which brings marketing, data, operations and agency teams together to define use cases, set hypotheses, launch pilot activity, and then analyse results. Introducing Activation Cycles as a new way of working enables our clients to iteratively utilise the capability, learn what works best for them, and deliver value from the very beginning.
Embedding
To ensure longer term adoption,and to help manage the scale of change required, we offer a range of embeddingservices which focus on educating, enabling and empowering teams.
These include:
- Operating Model design and delivery, including org design, hiring and process development
- Testing Catalogues and Playbooks
- Innovation workshops
- Data literacy upskilling
- 121 Coaching
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Maturity Assessment
If you’re not sure what you’re capable of or where you need to start, we can run a comprehensive Assessment.
- What you’re trying to achieve
- What you have the capability to do
- What else you need to achieve it
Across Marketing, Tech, Data, People and Processes wecan provide you with an unbiased view of your As-Is and To-Be states and a planof prioritised workstreams to get you started and help you succeed.
See how we work
Discovery
A rapid period of assessment with stakeholders to deep dive into current issues; align on objectives and use-cases; establish success criteria; identify key data, systems and other key client stakeholders and agree on delivery governance.
Strategy & Planning
Design, refine and agree over-arching approach and plan for delivery in agreement with key stakeholders and reach a sign-off for implementation.
Implement
Build, test and release the agreed solution.
Activation
Using agreed use cases, build the campaigns or journeys to meet the agreed objectives and measure their impact.
Embedding
Provide training, agree ways of working and any Ops Model changes with client teams to ensure they can successfully operate independently.
Handover
Provide full documentation / playbook to support in life.
