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Migrating a large UK utilities company to GA4​

Utilities Company

Client Situation

Our client, a global petrochemicals company, were in the process of being sold. They therefore needed to move from the parent group’s instance of Adobe Analytics and Adobe Launch (tag manager) to GA4 and GTM in a very tight timeframe.​

Loop Contribution

Reviewed the existing Adobe set up and re-factored the tag implementation to account for differences between Adobe Launch and GTM, and the solution design and marketing channel set up, to account for differences between Adobe Analytics and GA4​

Audit of the use cases to recommend the ideal GA4 implementation​

Re-factored the data layer to unlock key GA4 functionality

Client Results

Migrated from Adobe to Google within allocated time frame (4 weeks)​

Maintained core reporting and analysis capability​

Unlocked advanced GA4 features​

Deployed GA4 configuration tailored to business requirements


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