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GA4 implementation for a large global gift experience company​

Global Gift Experience Company

Client Situation

Our client, a large UK gift experience company, wanted to align their US web property data collection with their UK property for GA4​

They also wanted to improve reporting and dashboard, establishing a new standard for key reports for global roll-out

Loop Contribution

Designed a data layer for the US site that both aligned with and improved upon the UK implementation​

Worked with the development team to implement the data layer, and wrote a living schema as both a reference and a working document to help ensure data quality​

Aligned the GTM implementation with the data layer for the US site​

Configured GA4 to deliver on the client’s business requirements - with a particular focus on report latency​

Created a Big Query data export for the US site, and re-created and improved all of the client’s core dashboards

Client Results

GA4 implementation for US site aligned with UK site, improved on UK implementation and aligned to business objectives​

New enhanced & future-ready data layer​

Improved suite of core business dashboards


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