GA4 implementation for a large global gift experience company
Client Situation
Our client, a large UK gift experience company, wanted to align their US web property data collection with their UK property for GA4
They also wanted to improve reporting and dashboard, establishing a new standard for key reports for global roll-out
Loop Contribution
Designed a data layer for the US site that both aligned with and improved upon the UK implementation
Worked with the development team to implement the data layer, and wrote a living schema as both a reference and a working document to help ensure data quality
Aligned the GTM implementation with the data layer for the US site
Configured GA4 to deliver on the client’s business requirements - with a particular focus on report latency
Created a Big Query data export for the US site, and re-created and improved all of the client’s core dashboards
Client Results
GA4 implementation for US site aligned with UK site, improved on UK implementation and aligned to business objectives
New enhanced & future-ready data layer
Improved suite of core business dashboards
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