Adobe & Salesforce migration for a multinational electronics retailer’s E-commerce platform
Client Situation
Following COVID, a large multinational electronics retailer was seeking to transform its customer experience to become full omnichannel - connecting digital and in-store experiences seamlessly, including online access to in-store staff for advice. This included migration to a new cloud-based E-commerce platform (SalesForce)
This would unlock significant competitive advantage, driving sustained performance growth and increase customer satisfaction
Loop Contribution
Loop Horizon deployed a specialised group of consultants to design and deploy a completely new digital data layer and tag management setup (Adobe)
Managed their end-to-end digital data collection
Defined a build and test approach to maximise performance - including a working data layer schema and validation mechanism
Designed an implementation mechanism to maximise ongoing efficiency and make future implementation easy
Client Results
Loop Horizon deployed a specialised group of consultants to design and deploy a completely new digital data layer and tag management setup (Adobe)
Managed their end-to-end digital data collection
Defined a build and test approach to maximise performance - including a working data layer schema and validation mechanism
Designed an implementation mechanism to maximise ongoing efficiency and make future implementation easy
