Digital Performance Optimisation

Drive increase in revenue during the run-up to Christmas

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Project Timeline


Increased in ROI revenue

Digital Performance Optimisation

Project Overview

Paperchase were founded in 1968 in the UK and quickly expanded internationally across Europe, the US and UAE, becoming the go-to-brand for quirky and funny gift cards and other items. Paperchase is a high street stationary supplier, having recently branched out to the gifts / gift cards market. Loop Horizon engaged with Paperchase in December 2021, with a view of driving increases in revenue during the run-up to Christmas, peak trading season for Paperchase.

Project Execution

  • Create & run an email campaign of company, site specific promotions and seasonal marketing.
  • Review and improve effectiveness of Paid channels.
  • Create and run the ‘waiting list’ for the seasonal advent calendars generating £90k in Advent Calendar sales early in the engagement.
  • Continued evaluation


A team of Marketing Strategy, Activation and Measurement specialists, supported by robust Project Management, worked with Paperchase and their product teams to educate, support and enable the business units to transition.

  • Maturity Assessment of Capability and Marketing readiness
  • Commercial exploration and objective alignment
  • High Value Audience definition
  • Campaign and test build
  • Measurement & results

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