Drive increase in revenue during the run-up to Christmas
Paperchase were founded in 1968 in the UK and quickly expanded internationally across Europe, the US and UAE, becoming the go-to-brand for quirky and funny gift cards and other items. Paperchase is a high street stationary supplier, having recently branched out to the gifts / gift cards market. Loop Horizon engaged with Paperchase in December 2021, with a view of driving increases in revenue during the run-up to Christmas, peak trading season for Paperchase.
A team of Marketing Strategy, Activation and Measurement specialists, supported by robust Project Management, worked with Paperchase and their product teams to educate, support and enable the business units to transition.