Paperchase
Digital Performance Optimisation
Drive increase in revenue during the run-up to Christmas
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Project Overview
Paperchase were founded in 1968 in the UK and quickly expanded internationally across Europe, the US and UAE, becoming the go-to-brand for quirky and funny gift cards and other items. Paperchase is a high street stationary supplier, having recently branched out to the gifts / gift cards market. Loop Horizon engaged with Paperchase in December 2021, with a view of driving increases in revenue during the run-up to Christmas, peak trading season for Paperchase.
Project Execution
- Create & run an email campaign of company, site specific promotions and seasonal marketing.
- Review and improve effectiveness of Paid channels.
- Create and run the ‘waiting list’ for the seasonal advent calendars generating £90k in Advent Calendar sales early in the engagement.
- Continued evaluation
Results
A team of Marketing Strategy, Activation and Measurement specialists, supported by robust Project Management, worked with Paperchase and their product teams to educate, support and enable the business units to transition.
- Maturity Assessment of Capability and Marketing readiness
- Commercial exploration and objective alignment
- High Value Audience definition
- Campaign and test build
- Measurement & results
