Summer Reading for Digital Analytics Teams

Loop Horizon has put together a list of books we would recommend for some digital analytics summer reading!

Summer Reading for Digital Analytics Teams
Written by
Ashley Gibbons
Published on
July 24, 2023

In today's data-driven landscape, where informed decision-making is paramount, we wanted to share a collection of books specifically tailored to fuel the growth and expertise in the digital analytics space.  

From cutting-edge techniques to visionary perspectives, these books bridge the gap between theory and practice, covering topics such as data visualisation, storytelling, predictive modeling, and ethical considerations. Delve into these captivating narratives, expert insights, and practical advice, and let them guide you on a transformative journey of innovation, propelling your team towards new heights this fall.  

  1. Present Beyond Measure by Lea Pica

Lea Pica presents readers with a comprehensive 4-phase framework that offers a systematic approach to crafting impactful data stories for business presentations. Pica's blueprint guides you through the process of planning, designing, visualising, and delivering compelling narratives that captivate stakeholders and drive them to take action. By integrating principles from neuroscience and cinematic storytelling, you'll gain the tools and techniques necessary to engage your audience on a deeper level, leaving a lasting impression and igniting a call to action.

  1. The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

In this book readers are challenged to identify the singular action that, when prioritised, has the power to make everything else easier or even unnecessary. Through insightful guidance, Keller helps you navigate through the noise and achieve improved outcomes in a shorter timeframe. By focusing on this one thing, you'll be able to generate momentum towards your goals, alleviate stress, and unlock a pathway to extraordinary results.  

Prepare to cut through the clutter and discover the transformative impact of honing in on your most impactful actions.

  1. Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals by Brent Dykes

In today's economy, the ability to communicate effectively with data is no longer a luxury; it is a necessity. Simply transforming data into visual communication is only part of the equation. Equally important is engaging your audience with a captivating narrative that weaves a story with the numbers. Effective Data Storytelling serves as your guide, providing the essential skills necessary to convey your insights through persuasive and memorable data stories. By mastering the art of effective data storytelling, you will gain the power to engage, persuade, and leave a lasting impact on your audience, ultimately driving meaningful change with your data-driven messages.

  1. Knowledge is Beautiful by David McCandless

In this remarkable book, the realm of infographics exceeds expectations as it delves into the depths of visualised data. This captivating journey offers a profound and extensive exploration of the world and its history. From an array of subjects including dog breeds, movie plots, the origins of life, and a timeline of the far future, McCandless presents a visually stunning compilation that is bound to enhance your understanding of the world in ways that are both engaging and enlightening. Prepare to be enthralled as you embark on this fascinating voyage through the intricate tapestry of knowledge and visual representation.

  1. Factfulness: Ten Reasons We're Wrong about the World--And Why Things Are Better Than You Think by Hans Rosling

This book challenges our conventional understanding by shedding light on why we consistently arrive at incorrect answers. With his expertise as a Professor of International Health and a unique ability to bring data to life, Rosling unravels the ten instincts that often distort our perspective. Prepare for a journey that challenges preconceived notions, unveils hidden truths, and ultimately paints a more accurate and optimistic picture of the world we live in.

  1. Bonus Book! Working Backwards: Insights, Stories, and Secrets from Inside Amazon by Colin Bryar & Bill Carr

This book unveils the refined and proven approach that Amazon has embraced‚ framework that is repeatable, scalable, and adaptable. It becomes evident that the path to success at Amazon is not solely dependent on the brilliance of any individual leader, but rather on the unwavering commitment to and flawless execution of a well-defined set of principles and practices. The invaluable insights shared in this book can be applied to any company, regardless of its size, providing a roadmap to drive meaningful transformation and achieve exceptional results.


As the summer unfolds, seize the opportunity to dive into these captivating reads and elevate your digital analytics endeavours. Let this summer be a season of growth, as you embrace the transformative potential of data and emerge as a stronger, more effective analytics professional, equipped to navigate the exciting world of digital with confidence and competence.