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Loop Horizon welcomes Misha Mansigani
Data

Loop Horizon welcomes Misha Mansigani

She brings a wealth of extremely valuable client-side and vendor experience that will be very beneficial

Delivering exceptional customer experience with CDP Technology
Data

Delivering exceptional customer experience with CDP Technology

Marketers need to rethink how they will be able to effectively target relevant audiences and realise personalisation

GA4 – The Pros & Cons
Data

GA4 – The Pros & Cons

We sat down with Matt Bentley and Rob McLaughlin to discuss their views on Google Analytics 4 (GA4) adoption

GA4 – Upgrade, Migrate and Beyond
Data

GA4 – Upgrade, Migrate and Beyond

Google Analytics is evolving, and the next-generation measurement solution from Google has arrived.

Event-driven data layers with Adobe Launch
Data

Event-driven data layers with Adobe Launch

The aim of this article is to give you insight and a few different options for integrating event-driven data layers (EDDLs)

We enable Marketing performance through customer focused strategy, data & tech utilisation, and optimised operations.

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