Dig deeper into who is responsible for the web analytics implementation
This year at MeasureCamp London, our Digital Implementation expert, Andrew G. spoke on digital analytics implementation and asked the pivotal question 'Who is responsible for the Web Analytics Implementation'. His talk shed light on the critical role of collaboration between developers and digital analysts.
With over thirteen years of hands-on experience in the industry, Andrew speaks on the nuances of this crucial partnership, emphasizing the need for a division of labour and a holistic approach to analytics implementation.
Drawing attention to the staggering ratio of developers to digital analysts in the UK (58:1), this underscores the necessity of effective collaboration, demonstrating how a unified approach to implementation can yield optimal results. Emphasizing the distinctive responsibilities of developers and analysts, the talk delineated the core duties of each role, elucidating the significance of a seamless integration between the two.
This talk also sheds light on the various methods employed for efficient implementation, including the use, benefits and challenges of where these centralised utilities should be built within Adobe Launch (data elements, rules, and extensions). Andrew stresses the need for future-proof planning, underlining the importance of building a sustainable framework that can adapt to the evolving needs of the digital landscape.
You can watch the full talk here. Get in touch with us if you would like to know more!