Key learnings from a decade of data & digital transformations

Digital or data transformations are complex. Based on our experience supporting dozens of brands navigate these challenging waters, we’ve created a 10-point checklist that helps elevate good intentions into a great programme:

1.    You have senior organisational buy-in, you know which teams are involved and they are committed to the programme’s success.

2.    You have a clear "North Star" or overarching goal for the transformation.

3.    You have established realistic expectations for benefits, timelines, and costs.

4.    You have a clear governance structure to track progress and cross-programme dependencies.

5.    You have a thorough and candid understanding of your current capabilities (technology, people, process) and gaps.

6.    Your internal resources are identified and committed, and not just side-of-desk support.

7.    You have significant committed but unallocated CAPEX & OPEX contingency in place.

8.    Foundational elements are prioritised for early delivery (e.g., identity resolution, data quality & readiness).

9.    Sales & Marketing are leading use case definition & prioritisation; Product, CX and Insight teams are leading on the art of the possible.

10.  You have customer-centric operational processes & capabilities in place (e.g., actionable customer segmentation; customer-centric performance measurement).

If you can answer yes to 8 or more of these, you are well positioned for success. If you can't, read our white paper to understand in more detail why these are critical aspects of a successful digital or data transformation and what you can do to address them.

Download White Paper here

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