James Alexander

James is one of Loop Horizon's co-founders. He's passionate about helping companies design the right plan for connecting and using data and technology; and then making that plan a reality.

James has established a unique understanding of how data, technology, people & processes need to come together to deliver real and significant benefit from data-driven marketing.

James established and led the Decisioning task force at Sky – combining data engineering & science teams with technology delivery teams to drive the adoption of data-driven marketing and service throughout the business – developing extensive best practice in both programme delivery and executive coaching to understand the benefits of data driven strategies in practice.

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