How Pharma Services & Biotech Companies Can Create Value by Investing in UX

Can pharmaceutical companies embrace great UX design in their modern commercial digital and marketing operations...

How Pharma Services & Biotech Companies Can Create Value by Investing in UX
Published on
February 24, 2023

Research shows that great User Experience (UX) design has incredible potential to create competitive advantage. According to Forrester*, companies focused on great user-focused experience design benefit from increased revenue, a higher market valuation, greater customer loyalty and better-performing stock.

The spread of COVID-19 propelled digital transformation across every branch of pharmaceutical and healthcare, forcing medical institutions, brands, and providers to reimagine the way they operate. Consequently, as we enter a phase of greater modernisation in healthcare, the need to offer a positive user experience has also matured.

So the question we ask ourselves is; how can pharmaceutical companies embrace great UX design in their modern commercial digital and marketing operations to help engage Healthcare Providers (HCPs)?

That's where design systems and modular content come in to play; here are a few ways in which these tools can help:

Consistent and professional brand image

A well-designed design system helps to establish a consistent, professional brand image that HCPs will associate with the company and its products. This consistency can help to build trust and credibility with HCPs and make it easier for them to recognise and remember the company's products.

Efficient content creation

Modular content and design system templates can make it faster and easier to create high-quality, engaging content that is tailored to HCPs. This can help to increase the frequency and effectiveness of communications with HCPs and make it easier to keep them informed about new products, research findings, and other important updates.

Engaging digital experiences

A well-designed design system can help to create digital experiences that are visually appealing, intuitive, and engaging for HCPs. For example, a company's website or app can use the design system to create a user-friendly interface that is easy for HCPs to navigate, and that clearly communicates the company's products and services.

Effective multichannel communications

Modular content can be easily repurposed and adapted for use in different channels, such as email, social media, webinars, and more. This helps to ensure that the company's messages are consistent and effective across all channels, and that HCPs receive a seamless, integrated experience.

By using design systems and modular content to drive engagement with HCPs, pharmaceutical companies can build stronger relationships, increase trust and credibility, and ultimately drive sales and growth.

Co-create with us

At Loop Horizon we have a dedicated team of highly skilled and multi-disciplinary experts who take a design-led and data-driven approach by co-creating with you. We do this via an agile framework where we ideate, build, measure, iterate and scale. Together we can explore the following:

  • Interviews and contextual inquiry
  • Design workshops
  • Usability sessions and testing
  • Generative research sessions
  • Mock-up prototypes
  • Evaluate user experience

Connect with us to start a discussion on how we can support you and your organisation to develop your design system and modular content strategy for a better UX. Because great UX design is one of the most important investments you can make for your business.