Rich Grosskettler

Rich Grosskettler

Managing Director, Health

Rich leads Loop Horizon’s Health Customer Experience Consulting Practice, serving pharmaceutical companies, medtech, and other life sciences-related organizations.


Rich Grosskettler

Rich brings over 20 years of experience leading large-scale marketing initiatives for companies in financial services, publishing, pharma, and technology. Rich focuses on driving meaningful change within our client’s organizations through digital transformation, improving customer experience, and improving brand relevance and performance.

Rich has deep product management experience and creates solutions and services that are data-driven and customer-centric. He is a firm believer in cultivating collaborative relationships and partnerships.

Rich enjoys talking to other digital marketing and product management professionals about their careers and aspirations. Before working at Loop Horizon, he served as a Global Senior Director of Product Management at GSK, where he ran a sizeable omnichannel product team, as Director of Product at WebMD, and has worked with many top pharma clients at his consultancy.


What is your favourite book?

A Walk in The Woods or One Summer: America, 1927 by Bill Bryson

What is your favourite Hobby?

I am slightly obsessed with realestate (hours on Zillow), vintage (rusty) Toyota Landcruisers, BMWs, Porsches, mountain biking, running, trying to sail, kayaking, hiking, gardening, generally get outdoors when I can with my wife, two kids, and two big dogs.

What is your favourite movie?

I wish I could say it was some esteemed over nominated picture but it has to be Step Brothers.

What or who is your favourite song or artist?

There isn't one and it's an eclectic mix from The Beta Band, Doves, Radiohead, Oasis, WuTang, LCD Sound System, Brian Jonestown Massacre, The Grateful Dead (early 70's of course), and Crosbie, Stills, Nash, & Young.