Our Services

High-impact services to take your business to the next level

Enabling Marketing performance through customer focused strategy, data & tech utilisation, and optimised operations. Our practitioner experience can be tailored to your needs for full transformations and more focused marketing requirements.

Customer Value

Develop and deliver the most relevant and effective customer experience to drive value for the business

Audience Development 
Customer valuation & Journey Mapping
Segmentation & Propensity modelling
Omni-channel & CRM
Consent & Value Exchange 

Marketing Performance

Optimise Marketing Performance through analysis, reporting, digital channel & agency management and testing

Cross-channel Marketing Effectiveness
Digital Marketing Performance 
Analysis & Reporting frameworks
Analytics & Tracking
Progressive attribution

Activation

Activate marketing to deliver value from customer data and technology. Collaborative process enabling teams to build & prioritise valuable use cases, deliver across channels and measure success 

Value definition 
Use case development & prioritisation
Test & learn delivery framework
Agile ways of working
Measurement & value demonstration

Embedding

Ensure long term impact and change through adoption of data-driven Marketing ways of working and iterative value demonstration

Operating model & Org review
Applied training 
Codification & Documentation 
Measurement & value frameworks 
Delivery Retrospectives 

Transformation

Full nose-to-tail programme of opportunity sizing, strategy, planning, implementation, activation and embedding to transform your business to customer-first and data-driven 

Maturity Assessment 
Opportunity & Value definition 
Strategy development, Delivery Planning  
Use Case development 
Tech & Data implementation 
Activation, Test & Learn 
Reporting & Embedding

Product Ownership

Expertise in planning and executing product lifecycle while curating and prioritising the requirements of business needs and customers

Continuous Product Discovery 
Competitive Landscape 
Opportunity Assessment & Product Strategy 
Product mission/vision definition 
Priotisation and backlog mgt
Road map planning & Agile Development 
User Acceptance Testing 
Iterative Optimisation & Customer-centric approach

MarTech and AdTech Implementation

We can help you select, implement, and optimise your MarTech and AdTech stack

Customer Data Platforms 
BI / Reporting 
Personalisation 
Data Management Tools 

Data Strategy and Design

We can understand your current capability and business objectives and design a strategy and solution that will enable you to maximise the value of your data

Capability Assessment 
Data Strategy 
Martech and Customer Data Analysis and Design
Data Architecture and Data Product Design

Digital Data

We can help you define and implement cutting edge digital data solutions and make sure your compliant

Digital Data Collection and Vendor Tag implementation 
Google Analytics 4 Upgrade & Optimisation
Server-side Data Collection 
Compliance Audit and Tool Implementation
DataLayer definition and schema creation
Our Process

Our comprehensive process

01

Align

Objectives
KPI's
Discovery
Access
02

Define

Gather requirments
Design/define solutions
03

Assure

Playback and Validate
Incorporate Feedback
04

Build

Build/deliver
Test
Launch
05

Embed

Training
Documentation
Handover
06

Close

Retro
Learnings
Roadmap / Backlog

Need help with a project?

Our practitioner experience can be tailored to your needs for full transformations or more focused marketing requirements

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Case Studies