Enabling the full potential of your digital data
We enable you to unlock the full potential of your digital data using industry-leading tools to extract data that you can activate to drive revenue and marketing efficiency
We generate actionable data to turn your digital analytics function into a real revenue generation lever for your business, and drive real business value
Compliance
Collecting customer data through your digital channels is a complex balance:
Trust
It is integral to building trust, protecting your customer privacy, and sustaining a positive and responsible business image
Regulation & Standards
Multiple regulations, multiple technology standards. All evolving continuously. And the need to align across all your customer touchpoints
And for global businesses the need to deliver to all your regional requirements, while maintaining an interoperable solution.
Quality
Businesses want as much information as possible to deliver on relevant experiences with robust and high-quality digital data.
We help our clients balance legal obligations while driving business innovation, collect data in a compliant way and ensure they avoid regulatory fines and reputational damage.
Work with us, and use the data you generate with confidence.
What we can help you with
Compliance and Consent
Ensure that your digital marketing complies with privacy regulations and industry best practices, to safeguard customer data, minimize risks, and maintain trust with your customers such as implementing a Cookie Management Platform or auditing your current site.
ID Resolution
Integrate and reconcile data from multiple sources, enabling you to create a unified view of your customers and their interactions with your brand. Join multiple data sets together for modelling and reimport outputs back into your activation platforms.
Digital Architecture
Design and implement a robust and scalable data layer that captures all the key information about your website or app, enabling you to collect accurate and comprehensive data optimised for your specific needs and goals, client or server side.
Digital Data Collection
Expert services for data collection and tag management, to ensure that your data is accurate, complete, and consistent. It also enables more accurate and confident data-driven decisions as you can be more certain that the data is representative of real users and behaviours.
See how we work
Discovery
A rapid period of assessment with stakeholders to deep dive into current issues; align on objectives and use-cases; establish success criteria; identify key data, systems and other key client stakeholders and agree on delivery governance.
Strategy & Planning
Design, refine and agree over-arching approach and plan for delivery in agreement with key stakeholders and reach a sign-off for implementation.
Implement
Build, test and release the agreed solution.
Activation
Using agreed use cases, build the campaigns or journeys to meet the agreed objectives and measure their impact.
Embedding
Provide training, agree ways of working and any Ops Model changes with client teams to ensure they can successfully operate independently.
Handover
Provide full documentation / playbook to support in life.
