Moving towards having omnichannel data which we can orchestrate to build value
Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective.
We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships.
Ben Day
Head of CRM & Analytics, Saga