Strategy & planning
Bringing clarity and momentum to data, technology, people and process change [to deliver on data driven, customer centric marketing ambitions
Use digital and customer data to drive website & app personalisation to drive sales and margin improvements
Use customer and prospect data directly in targeted media buying to drive reach, effectiveness and efficiency gains
Fix legacy issues to unlock the power of your digital data – on its own or integrate with your customer data
"Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective.
We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships."
Ben Day, Head of CRM & Analytics, Saga