Helping unlock the value of first party data

We help clients achieve better performance through the use of first party data

About Us

Loop Horizon is a consulting & technology business.

We are a consulting & technology company with expertise across Consumer, B2B and Health.

Loop Horizon is focused on guiding brands to super-charge customer experiences through a better combination of data & intelligence, marketing technology and people. Loop bring a fresh perspective and confidence to challenges commonly faced by clients, helping unlock opportunities with minimal intervention and maximum impact. We are passionate about upskilling your teams so they can deliver on future opportunities directly.

Loop Horizon was founded by Rob McLaughlin and James Alexander. Prior to Loop, they ran the highly successful Decisioning programme at Sky in the UK, and multiple clients have already benefited from their guidance and experience in delivering pragmatic high value solutions.

Services & Technologies

We work with business leaders to execute world class performance through data



Loop Horizon combines experience and innovation with practical application to galvanise Marketing, Data and Technology to deliver results. We realise opportunities across acquisition, cross & up-sell to retention & service.



Customer relationships in B2B are becoming increasingly sophisticated, often mirroring those in the consumer sector. Whether lead generation, account-based marketing or CRM excellence, we build building winning strategies.



Omnichannel transformation is enabling Pharmaceutical companies to increase engagement with healthcare professionals. Loop Horizon has deep expertise in delivering this real change within accelerated timescales.



AUDIENCES by Loop Horizon is the leading solution in enabling companies to use their customer data to enhance media and marketing targeting delivering step changes in performance.


Meet the founders

Rob McLaughlin


An experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape.

A combination of visionary and pragmatist, Rob’s expertise in strategic planning, data-driven transformation and marketing technology vision creates solutions which blend established business processes with bleeding edge techniques.

Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth.

James Alexander


Through leadership across strategy, commercial, technology and data engineering and science teams, James has established a unique understanding of how data, technology, people & processes need to come together to deliver real and significant benefit from data-driven marketing.

James established and led the Decisioning task force at Sky – combining data engineering & science teams with technology delivery teams to drive the adoption of data-driven marketing and service throughout the business – developing extensive best practice in both programme delivery and executive coaching to understand the benefits of data driven strategies in practice.

What clients say

Browse below to see what our clients have to say about us

Moving towards having omnichannel data which we can orchestrate to build value

Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective. We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships.​
Head of CRM & Analytics, Saga

Enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.​

Loop Horizon worked with Virgin Atlantic and our partners to deliver platform analytics which support our business objectives. The Loop team provided confidence and experience in this area and gave our project the momentum necessary. The approach delivered via working with Loop Horizon has enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.
Marketing Manager, Virgin Atlantic

Loop Horizon helped drive customer acquisition through the use of personalisation.

Three UK engaged Loop Horizon to drive customer acquisition through the use of personalisation. From the outset the Loop Horizon team demonstrated their technical & commercial experience, creating deeply customer-centric experiences which drove significant incremental sales over a sustained period. Further to delivering commercial value, Loop Horizon empowered and upskilled our teams through their expert guidance & leadership. Loop Horizon has exceptional experience in driving value from the Adobe Experience Cloud, for Three UK this was particularly valuable in relation to Adobe Target & Analytics.
Senior Manager, Three

Excellent partners in our marketing transformation

GSK has been working with Loop Horizon to deliver omnichannel personalisation and marketing automation to better engage customers ​ Both the Loop Horizon team and their approach have been highly effective and they have been excellent partners in our marketing transformation
VP – Global Head of Digital Channels & Analytics, GSK

Loop's involvement brings further momentum to our digital programmes

Loop Horizon have successfully supported Shell across several global initiatives, driving the most effective & efficient implementation and activation of the Adobe Experience Cloud. Our teams enjoy working with the experts from Loop Horizon and their involvement brings further momentum to our digital programmes
Digital Operations Manager,

Helping us develop our long-term customer-centric marketing strategy.

We are delighted to be working with the team at Loop Horizon who have been helping us develop our long-term customer-centric marketing strategy. We have really valued their strategic and commercial acumen, combined with deep technical expertise.​
VP of Global Marketing, Sage Publishing
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