Helping unlock the value of first party data

We help clients achieve better performance through the use of first party data

About Us

Loop Horizon is a consulting & technology business.

We are a consulting & technology company with expertise across Consumer, B2B and Health.

Loop Horizon is focused on guiding brands to super-charge customer experiences through a better combination of data & intelligence, marketing technology and people. Loop bring a fresh perspective and confidence to challenges commonly faced by clients, helping unlock opportunities with minimal intervention and maximum impact. We are passionate about upskilling your teams so they can deliver on future opportunities directly.

Loop Horizon was founded by Rob McLaughlin and James Alexander. Prior to Loop, they ran the highly successful Decisioning programme at Sky in the UK, and multiple clients have already benefited from their guidance and experience in delivering pragmatic high value solutions.

Services & Technologies

We work with business leaders to execute world class performance through data



Loop Horizon combines experience and innovation with practical application to galvanise Marketing, Data and Technology to deliver results. We realise opportunities across acquisition, cross & up-sell to retention & service.



Customer relationships in B2B are becoming increasingly sophisticated, often mirroring those in the consumer sector. Whether lead generation, account-based marketing or CRM excellence, we build building winning strategies.



Omnichannel transformation is enabling Pharmaceutical companies to increase engagement with healthcare professionals. Loop Horizon has deep expertise in delivering this real change within accelerated timescales.



AUDIENCES by Loop Horizon is the leading solution in enabling companies to use their customer data to enhance media and marketing targeting delivering step changes in performance.


Meet the founders

Rob McLaughlin


An experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape.

A combination of visionary and pragmatist, Rob’s expertise in strategic planning, data-driven transformation and marketing technology vision creates solutions which blend established business processes with bleeding edge techniques.

Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth.

James Alexander


Through leadership across strategy, commercial, technology and data engineering and science teams, James has established a unique understanding of how data, technology, people & processes need to come together to deliver real and significant benefit from data-driven marketing.

James established and led the Decisioning task force at Sky – combining data engineering & science teams with technology delivery teams to drive the adoption of data-driven marketing and service throughout the business – developing extensive best practice in both programme delivery and executive coaching to understand the benefits of data driven strategies in practice.

Senior Team

Meet the senior team

Rachel Fox

Head of Marketing Strategy & Adoption

Rachel has significant customer-focused Marketing delivery experience, with a strong CRM background she’s led departments to innovate across acquisition, retention, reactivation, loyalty, VIP and multi-channel lifecycle marketing 

Most recently, as Head of Acquisition & Retention Marketing at Gamesys, she was responsible for optimising Marketing through data, process optimisation and integrated customer feedback

Focusing on customer experience, she strives to bring behavioural data together with integrated customer feedback, to answer the ‘why’ behind customer actions. This enables an even more personalised experience and drives business KPIs

She’s an advocate for team development and works hard to create productive and well motivated teams through coaching

Ethan James

Head of Capabilities

Ethan has significant experience across programme delivery, technology and data exploitation in the telecommunication and media industries

As Head of Transformation at Sky, Ethan led the decisioning and personalisation programmes at Sky; implementing NBA for advisors, a new operating model and tools for customer centric marketing and adoption of advanced analytics.  He is an expert in bridging the gap between technical and marketing/operational teams and most recently he led a major transformation programme on data-led proactive and reactive service for all of Sky’s products

Ethan’s focus is Data Engineering, MarTech and Programme Delivery, ensuring on our programmes are on track and benefits realised

Matt Bentley

Head of Data Architecture & Digital Analytics

Loop’s data and digital analytics expert, with over ten years’ experience working in marketing and technology teams across a number of businesses

Before joining Loop Horizon, Matt’s experience was client-side; in financial services and the media and entertainment industry

Having managed centralised analytics and data collection functions, he’s worked across numerous verticals covering both business and technology teams, giving him the tools to tailor communication effectively on both a strategic and technical level

Matt specialises in data collection strategy, tag management, data layers, analytics tool configuration, reporting and analysis, bringing business stakeholders and development teams closer together in order to better connect data to business performance

Nick Edwards

Head of Marketing Technology

Nick has over ten years’ experience working both client-side and as an analytics consultant. Most recently, Nick managed the personalisation programme at Sky

Nick has successfully implemented solutions that deliver business performance uplift across a range of industries with his combination of technical and strategic expertise

Technical specialisms include personalisation, insight and analytics, data integration, marketing technology, cloud computing, data activation

Nick is particularly focused on activating first-party data across owned and third-party channels

Lindsey Williams

Head of Data & Analytics

Lindsey has worked in the IT sector for over 25 years, the past 13 within the realm of data and analytics. Having worked client side for much of that time she has been consulting for the past few years helping companies across a range of sectors optimise data collection, storage and activation, most recently leading a team managing solutions for the likes of Adidas, Samsung and Tesco.

Customer focussed, Lindsey is able to use her technical ability and experience to identify opportunities in the activation of first party data to drive acquistion and engagement. 

She has wide ranging technical knowledge and is well versed in data collection methodologies, including both the Adobe and Google stacks, data engineering, cloud platforms, and reporting and analysis.

Prithvi Banerjee

Head of Clients

Prithviraj (Prithvi) is a marketing and communications specialist with 17+ years of experience in leading client relationships and strategy across transformation firms, creative and digital agencies. He has led multiple domains, including strategy, account management and integration. He has worked in the UK and India in firms like the Publicis Groupe (Digitas, Leo Burnett, BBH) and Rediffusion Y&R (Ex WPP). 

Prithvi is currently Head of Clients at Loop Horizon, a consulting & technology company focused on guiding brands to super-charge customer experiences through a better combination of data & intelligence, marketing technology and people.

Prior to Loop Horizon, his last two stints were at Genpact UK, one of the top transformation firms in the world, where he focused on Media & Entertainment clients and at Digitas India, where he led 400+ passionate people, driving marketing transformation for top global clients.

Rich Grosskettler

VP Health, U.S.

Rich is a digital product expert with over 22 years of experience in product management, omnichannel, digital marketing, marketing technology, user experience design, software development, and digital transformation.

Rich is well positioned to drive customer-centric digital experience transformation for large brands which operate within regulated industries, especially pharmaceuticals. 

He is seasoned at building relationships with teams across marketing, technology, data & analytics. He is a catalyst for change and provides shape and momentum to programs. Rich infuses his work with a focus on delivering high-quality customer experiences which drive commercial value at scale.

Phoebos Stergiou

Head of Product, Health

Phoebos is a Global Life Sciences Product leader with experience across Geographies (US, Europe and rest of world) and Therapy Areas.

He leads digital product teams, setting strategy and vision with a focus on innovation and commercial success. He has extensive experience in achieving significant product outcomes by understanding customer needs, aligning across functions and working with agile teams to optimise feature delivery. Phoebos successfully led a major CRM transformation in GSK, leading to improved adoption of Digital and Omnichannel and enabling Sales, Marketing and Medical teams to better engage with customers virtually and face to face.

He is an expert in Commercial Excellence, with a track record of bringing together Marketing, Sales, Data & Analytics and Tech, to improve Customer Engagement and achieve commercial objectives. Phoebos’ skills include Brand Planning, Selling Excellence, Org Design, Key Account Management, Customer Segmentation & Targeting and Product Launch. With this expertise, he has helped the Leadership Teams of multiple affiliates to increase revenue and improve profitability by reallocating resources and restructuring their business.

What clients say

Browse below to see what our clients have to say about us

Omnichannel Platform Delivery

Currys selected Loop Horizon to support in delivering our omnichannel ambitions.​ As Currys looked to reimagine how we deliver customer and employee experiences across digital & physical settings, we needed a partner who understood the complexity of our data architecture and how it is used to drive decision making and personalisation.​ ​ Loop Horizon is providing essential omnichannel analytics and technology expertise, enabling us to deliver our objectives in the short and long term. Working with the Loop Horizon team is a pleasure and I have found their proactive, helpful, and flexible approach highly beneficial. Loop Horizon have deep and broad experience across marketing technology and data-driven business which enables them to act as our guides in selecting the right paths to follow.​ ​ We look forward to continuing to work with Loop Horizon as we build our future capabilities
Omnichannel Director, Currys

Moving towards having omnichannel data which we can orchestrate to build value

Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective. We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships.​
Head of CRM & Analytics, Saga

Enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.​

Loop Horizon worked with Virgin Atlantic and our partners to deliver platform analytics which support our business objectives. The Loop team provided confidence and experience in this area and gave our project the momentum necessary. The approach delivered via working with Loop Horizon has enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.
Marketing Manager, Virgin Atlantic

Loop Horizon helped drive customer acquisition through the use of personalisation.

Three UK engaged Loop Horizon to drive customer acquisition through the use of personalisation. From the outset the Loop Horizon team demonstrated their technical & commercial experience, creating deeply customer-centric experiences which drove significant incremental sales over a sustained period. Further to delivering commercial value, Loop Horizon empowered and upskilled our teams through their expert guidance & leadership. Loop Horizon has exceptional experience in driving value from the Adobe Experience Cloud, for Three UK this was particularly valuable in relation to Adobe Target & Analytics.
Senior Manager, Three

Excellent partners in our marketing transformation

GSK has been working with Loop Horizon to deliver omnichannel personalisation and marketing automation to better engage customers ​ Both the Loop Horizon team and their approach have been highly effective and they have been excellent partners in our marketing transformation
VP – Global Head of Digital Channels & Analytics, GSK

Loop's involvement brings further momentum to our digital programmes

Loop Horizon have successfully supported Shell across several global initiatives, driving the most effective & efficient implementation and activation of the Adobe Experience Cloud. Our teams enjoy working with the experts from Loop Horizon and their involvement brings further momentum to our digital programmes
Digital Operations Manager,
Back to Top