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Rachel Fox joins as Head of Strategy & Adoption

Updated: Mar 26

Loop Horizon makes major senior hire as team scales to support client demand

To support our clients even further, Rachel Fox has joined the Loop Horizon team as Head of Strategy & Adoption. Rachel brings with her significant customer-focused Marketing experience along with a passion for team development.


Most recently, as Head of Acquisition & Retention Marketing at Gamesys, she was responsible for the Retention strategy and Acquisition operations across multiple global brands operating in a data-rich and regulated industry. With a strong CRM background she’s led departments to innovate across acquisition, retention, reactivation, loyalty, VIP and multi-channel lifecycle management. She has proactively driven the development, implementation and subsequent transformation of Marketing from restricted and manual to data-driven and customer focused.


Focusing heavily on customer experience, she strives to bring behavioural data analysis together with integrated customer feedback, to answer the “Why” behind customer actions. This enables an even more personalised experience, which in turn drives business KPIs.


As well as business and customer needs, she’s an advocate for team development and works hard to create a productive and well motivated team environment through coaching and caring about the individuals as well as business results. Striving for process efficiency with a personal leadership style allows her to cater for customer and employee needs in unison. Loop Horizon are very pleased to have Rachel on board and look forward to seeing her help our clients not only utilise their data better but engaging with the teams themselves to take full advantage of the opportunity.


Loop Horizon co-founders Rob McLaughlin & James Alexander expressed their excitement regarding this key hire.


Rob stated, "We had been talking to Rachel for sometime and it felt like to right time to bring her into our team, she brings both incremental skills and experience to the group whilst her focus on team dynamics will undoubtedly result in more wide ranging benefits for us and our clients".


James stated, "To attract such a rare experienced talent to Loop Horizon has given us an incredible boost and clients are already seeing the benefits of her practical approach to both delivering value and transferring her skills and ways of working into their teams".

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