Audiences

Whitepaper: 1st Party Customer data for Advertising

With the tectonic shifts in privacy, regulation and technology Loop Horizon often finds itself in conversation with organisations which are looking to progressively navigate the changes happening across the digital advertising landscape. Loop Horizon co-founder Rob McLaughlin caught up with our Head of Marketing & Adoption Rachel Fox to review how we got here and where organisations need set their direction in order to maintain and advance addressability in digital advertising.

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    Company

    Loop Horizon Strengthens U.S. Presence With Senior Hire

    Building on strong growth throughout the year Loop Horizon have further strengthened their U.S. presence with the hire of Carla Sheppard as Head of CX Product Management.

    Carla joins us with over 10 years of experience in the tech healthcare industry with vast experience in the Global Pharmaceutical and the US Payer industries. Carla’s Product Management expertise spans across numerous digital channels, such as: Virtual Meetings, CRM, Social Media, Paid Media, Messaging Apps, between others. Previous to her client-side experience, Carla worked for the tech Management Consulting Firm Accenture, leading large tech transformations across the healthcare industry.

    About her move Carla says “We are living in the fastest Digital Transformation we have ever seen, and data is at the centre of this. Joining Loop Horizon is a front seat to help our clients achieve this transformation. In this new role, not only will I be able to help our clients define a business-driven approach to digital transformation, but to also shape and grow the US Loop Horizon office.”

    Rich Grosskettler, VP Loop Horizon U.S., commented, “I am absolutely thrilled to have Carla Sheppard joining Loop Horizon U.S. as a foundational member of the team. Her deep healthcare omni channel expertise will be an asset to our clients and her consulting background will further fuel Loop Horizon’s rapid growth.”

    To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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