Audiences

Whitepaper: 1st Party Customer data for Advertising

With the tectonic shifts in privacy, regulation and technology Loop Horizon often finds itself in conversation with organisations which are looking to progressively navigate the changes happening across the digital advertising landscape. Loop Horizon co-founder Rob McLaughlin caught up with our Head of Marketing & Adoption Rachel Fox to review how we got here and where organisations need set their direction in order to maintain and advance addressability in digital advertising.

Submit this request to receive our whitepaper entitled ‘1st Party Customer data for Advertising’:

    Read more
    Audiences

    Optimisation vs Personalisation

    In previous roles, I’ve been lucky enough to have been part of a fantastic optimisation team AND played a major role in delivering a real-time digital personalisation program.

    Stakeholders have asked what the difference between optimisation and personalisation is. If you’re not familiar with the detail, they can seem pretty similar.

    Read more
    Audiences

    Anyone for real-time data?

    I’ve been to a couple of conferences recently where there’s been a lot of chat – both on and off stage – about real-time data.

    I’ve got to get my data delivered in real-time (apparently), because it’s super-duper important.

    I agree – it is super-duper important. What’s much less clear from all the seminars, keynotes and conversations, is why exactly.

    Real-time analytics?

    Nah, not for me.

    A bunch of people spoke about real-time analytics; how they instigated expensive (and expansive) initiatives to get data into the hands of analysts instantly.

    That feels like spending a million quid on a super-car just to sit in rush-hour traffic.

    Read more
    Back to Top