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Latest Articles

Top 5 focus areas to drive value through digital marketing transformation

Many organisations are putting in place strong technology and data foundations but have yet to bridge the gap...

January 19, 2023

10 Personalisation Trends To Lookout For In Retail

As retailers continue to collect data on customers' buying habits, they will use this data to create more accurate....

January 16, 2023

More Relevance, Less Interruption

With the explosion of customer data it might seem as if customer communications should grow in scope

July 20, 2022

Event-driven data layers with Adobe Launch

The aim of this article is to give you insight and a few different options for integrating event-driven data layers (EDDLs)

July 15, 2022

GA4 – The Pros & Cons

We sat down with Matt Bentley and Rob McLaughlin to discuss their views on Google Analytics 4 (GA4) adoption

June 29, 2022

GA4 – Upgrade, Migrate and Beyond

Google Analytics is evolving, and the next-generation measurement solution from Google has arrived.

June 10, 2022

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