Top 5 focus areas to drive value through digital marketing transformation
Many organisations are putting in place strong technology and data foundations but have yet to bridge the gap...
Find out about what's going on at Loop Horizon and what our team are talking about
Many organisations are putting in place strong technology and data foundations but have yet to bridge the gap...
As retailers continue to collect data on customers' buying habits, they will use this data to create more accurate....
With the explosion of customer data it might seem as if customer communications should grow in scope
The aim of this article is to give you insight and a few different options for integrating event-driven data layers (EDDLs)
We sat down with Matt Bentley and Rob McLaughlin to discuss their views on Google Analytics 4 (GA4) adoption
Google Analytics is evolving, and the next-generation measurement solution from Google has arrived.