Top 5 focus areas to drive value through digital marketing transformation
Many organisations are putting in place strong technology and data foundations but have yet to bridge the gap...
January 19, 2023
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Articles and News
Find out about what's going on at Loop Horizon and what our team are talking about
Latest Articles
10 Personalisation Trends To Lookout For In Retail
As retailers continue to collect data on customers' buying habits, they will use this data to create more accurate....
January 16, 2023
More Relevance, Less Interruption
With the explosion of customer data it might seem as if customer communications should grow in scope
July 20, 2022
Event-driven data layers with Adobe Launch
The aim of this article is to give you insight and a few different options for integrating event-driven data layers (EDDLs)
July 15, 2022
GA4 – The Pros & Cons
We sat down with Matt Bentley and Rob McLaughlin to discuss their views on Google Analytics 4 (GA4) adoption
June 29, 2022
GA4 – Upgrade, Migrate and Beyond
Google Analytics is evolving, and the next-generation measurement solution from Google has arrived.
June 10, 2022
