Consent Matters
Marketing consent challenges for European-based pharmaceutical companies
With deep experience industry experience James Lamb represents a key leadership hire.
With escalating demand across Loop Horizon's advisory technology practice James Lamb joins as Head of Technology Consulting. This senior hire continues to build Loop Horizon's industry leading ability to provide guidance and leadership to brands who are seeking commercial gains from their technology & data investments.
With deep industry experience James Lamb represents a key leadership hire. James joins directly from mParticle and has previously worked for Magnite, Signal, Conversant and Hewlett Packard.
"It's been a privilege joining the Loop Horizon team. Having spent the last 20 years at various AdTech & MarTech vendors I'm excited to bring my industry experience and expertise to help consult Loop's clients to be all they can in the constantly evolving world of Digital Marketing and work with the leading edge technologies. There is a fantastic infectious anything-is-possible culture and spirit within the great group of talented people assembled at Loop Horizon. I truly believe the sky is the limit on what the company can achieve and I can't wait to make my mark and help Loop Horizon grow and excel in all that it does". - James Lamb
Commenting on James's appointment, co-founder Rob McLaughlin said "James has had an immediate impact with both client and internal teams, energising delivery and inspiring thinking across the board. We are excited for what we will achieve together as Loop Horizon further scales to meet market demand".
Marketing consent challenges for European-based pharmaceutical companies
She brings a wealth of extremely valuable client-side and vendor experience that will be very beneficial
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