Company

Loop Horizon Further Strengthen’s Capability Team With Key Client-Side Hire

In line with client demand Loop Horizon is excited to welcome Ryan McDonnell to join the well respected Capability team led by Ethan James. Working alongside experienced practitioners in marketing technology, data & infrastructure Ryan joins as Digital Capabilities Consultant.

Joining from telecommunications operator Three UK where Ryan led a variety of digital initiatives, leveraging technology & data to drive customer experience and commercial objectives. Previous to Three UK Ryan worked for brands including Red Bull & the BBC.

Ryan commented, “Having already experienced working with Loop Horizon in a previous role, I am absolutely delighted to be joining this fantastic team. I’m really looking forward to bringing my experience to the organisation and playing a role in contributing to Loop Horizon’s rapid growth.”

Regarding this appointment, Ethan James, Head of Capability stated, “Ryan is a strong addition to the team, bringing his experience from the fast moving world of mobile and wider telco combined with real-world knowledge of how to deliver personalisation at scale and the importance of close relationships with development teams.”

Loop Horizon co-founder Rob McLaughlin commented, “Continuing to build out our Capability team with industry leaders and practitioners is key to delivering on our commitments to clients but also meeting the sustained growth in demand from the various industry verticals which Loop Horizon serve. Ryan joins is at an exciting period in our growth and we are very happy he chose Loop Horizon for this next stage of his career.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Company

Michaela Gotts joins Loop Horizon to further strengthen consumer consulting team

Loop Horizon welcomes Michaela Gotts, a key hire as the organisation continues to scale in the face of market demand. This hire comes at a point when clients are increasingly looking to Loop Horizon for leadership in the use of customer intelligence to drive acquisition, growth & retention. Michaela joins following a 7 year stint at betting & gaming platform specialist Gamesys.

Rachel Fox, Head of Marketing Strategy & Adoption at Loop Horizon stated, “Michaela is a great addition to our consulting team, bringing her energy & experience to our client engagements. Delivering relevant marketing messaging across the blend of human & automated channels is at the heart of why our clients chose Loop Horizon, Michaela is an immediate asset for us in continuing & deepening this work.”

Michaela commented, “It’s an incredibly exciting time at Loop Horizon, particularly during a period of impressive growth, so I’m delighted to be joining the company at this time. I’m looking forward to working alongside a team of very passionate people, to support our clients in navigating data-driven Marketing solutions. There’s a vast amount of opportunity in 2022 and beyond so I’m excited to be a part of the journey and Loop Horizon’s continued growth and success.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Company

Loop Horizon Health further strengthens leadership team

Phoebos (Foivos) Stergiou joins at the start of 2022 off the back of several significant client wins for Loop Horizon Health.

A Global Life Sciences Product leader with experience across Geographies (US, Europe and rest of world) and Therapy Areas, Phoebos joins from GSK where led Product Managment for Digital and Omnichannel technologies that enable Sales, Marketing and Medical teams to better engage with customers virtually and face-to-face. After successfully delivering a major CRM transformation, he led digital product teams by setting strategy and vision with a focus on innovation and commercial success. He has a track record in achieving significant product outcomes by understanding customer needs, aligning across functions and working with agile teams to optimise feature delivery.

Rob McLaughlin, co-founder of Loop Horizon stated, “With our pharma clients increasingly seeking Loop Horizon Health’s guidance and leadership in how they engage HCPs & patients, now is the perfect time for us to be broadening our capabilities. We continue to be the ‘go-to’ practice for delivering omnichannel transformation at scale for Global Life Science organisations, Phoebos joins us within an exciting growth phase with existing and prospective clients excited to have him engaged in their businesses”.

Phoebos commented,” I’m thrilled to be joining a team with such breadth of real-world expertise. Especially because I believe there is a huge opportunity across the life sciences industry to connect omnichannel strategy with activities in the field and to deliver a more connected customer experience. We can help clients develop and execute a pragmatic Digital Strategy that translates to commercial success. This is clearly an exciting time to be joining the Loop Horizon Health leadership team”.

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Company

Growth in all directions as Loop Horizon closes 2021

Loop Horizon grew in all dimensions through 2021 in response to new client wins and the on-going growth of existing client relationships.

Revenue grew over 100% year-on-year with clients increasingly recognising the Loop Horizon approach and specialties in data, technology, marketing & broader commercial transformation. In step with demand Loop Horizon accelerated talent acquisition in the UK, further building out specialist and delivery teams. Further, whilst tripling the size of the team, Loop Horizon sought to bolster its senior leadership team with senior hires across the business.

Loop Horizon launched operations in the U.S., making several key hires, achieving client wins & account growth across the Health business. Operations were also launched in India where Loop Horizon is building a strong data & analytics hub to complement the U.K. team.

With the Loop Horizon team growing at between 2-3 staff per month the London offices now span two floors and significant renovations are taking place to increase effectiveness of the space, ready for the start of 2022. 

Co-founder Rob McLaughlin commented, “2021 has been a key year of growth for the Loop Horizon, we enter 2022 with a stronger, bigger and more diverse team ready to continue building the business and achieving success for our clients. Thank you to the team for their continued energy, tenacity and commitment.”

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Company

Ethan James joins Loop Horizon as Head of Capability

Loop Horizon has hired Ethan James, previously Head of Transformation for Advanced Analytics & Decisioning at Sky, to head capabilities across their specialist teams. Ethan joins with over nine years of experience managing large scale programme delivery across marketing, technology & data.

Speaking on the appointment James Alexander, co-founder of Loop Horizon stated, “Ethan’s experience in driving complex data, technology and operating model programmes in complicated environments is an incredible asset to further improve Loop Horizon’s offering and he’s already in high demand amongst our existing clients.”

Ethan commented, “I’m really excited to be joining the amazing team at Loop Horizon and so impressed in what James, Rob and the team have achieved already.  I look forward to helping the company continue to grow in 2022 and being part of their continued success.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Company

Molly Peake joins Loop Horizon as growth continues

As Loop Horizon completes a record year of company and client growth the consulting team continues to strengthen its breadth & depth of talent. Molly Peake joins Loop Horizon’s Marketing Strategy & Activation team led by Rachel Fox.

Rachel stated, “It’s fantastic to have Molly join the team. She has a wealth of practical experience and a proactive approach to driving performance meaning she’s already driving great value for our clients.”

Molly commented, “I’m incredibly excited to join Loop Horizon at a time of such impressive growth. I look forward to working alongside industry experts and empowering clients to make informed and innovative marketing decisions by fully utilising their first party data.”

Speaking on her appointment Co-Founder Rob McLaughlin said, “In context of Loop Horizon’s growth and focus it is the ideal time for us to be further scaling our capabilities. Molly joins us as we close out a record breaking year, it’s great to have her onboard.”

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Company

Loop Horizon appoints Head of Clients to further strengthen senior team

In response to exceptional client demand and in line with growth plans for 2022 Loop Horizon is excited to announce that Prithviraj Banerjee has joined the senior team in the role of Head of Clients.

Co-founder Rob McLaughlin stated, “Prithvi is a key hire for us in this critical and exciting period for Loop Horizon, this appointment is a direct signal of our on-going commitment to supporting our clients in their growth and maturity. Having worked with Prithvi in the past I know the energy, empathy and intellect he brings.”

Prithvi joins Loop Horizon with over 15 years of experience in leading client relationships and strategy across creative, digital and experience agencies such as the Publicis Groupe (Digitas, Leo Burnett, BBH) and Rediffusion Y&R (Ex WPP). He most recently worked at Genpact UK, one of the top transformation firms in the world, where he focused on the Media and Entertainment Industry.

Prithvi commented, “We are in the middle of change the likes of we have never seen before. Loop Horizon, armed with the perfect mix of talent, expertise and heart is at the forefront of helping clients drive this change. I am excited to join this team of brilliant people and partner them as they continue to build and deliver cutting edge data-driven marketing transformation solutions.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Company

Key Data & Analytics Hire As Loop Horizon Accelerates Growth

With continued growth of new & existing client business Loop Horizon is excited to have had Lindsey Williams join the London office as Head of Data & Analytics. Lindsey joins the team to compliment the already strong data and technology practices led by Matt Bentley & Nick Edwards.

Speaking on the appointment Co-Founder Rob McLaughlin said, “Lindsey is joining with an enviable blend of client, agency and vendor side experience which further compliments the wider Loop Horizon team and it’s already exciting to see and hear her contributions to client work. This is a key senior hire for us as we increasingly find clients wanting our support across data science, modelling & engineering.”

Lindsey commented, “Given the pace of change, clients more than ever need help navigating the rapidly evolving data landscape. I’m very excited to have joined the team here at Loop Horizon, with strength in depth and experience across a broad range of sectors, we’re in a great position to offer not only strategic direction but also help in managing and delivering  data-driven tactical solutions.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Audiences

Whitepaper: 1st Party Customer data for Advertising

With the tectonic shifts in privacy, regulation and technology Loop Horizon often finds itself in conversation with organisations which are looking to progressively navigate the changes happening across the digital advertising landscape. Loop Horizon co-founder Rob McLaughlin caught up with our Head of Marketing & Adoption Rachel Fox to review how we got here and where organisations need set their direction in order to maintain and advance addressability in digital advertising.

Submit this request to receive our whitepaper entitled ‘1st Party Customer data for Advertising’:

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    Company

    Loop Horizon Strengthens U.S. Presence With Senior Hire

    Building on strong growth throughout the year Loop Horizon have further strengthened their U.S. presence with the hire of Carla Sheppard as Head of CX Product Management.

    Carla joins us with over 10 years of experience in the tech healthcare industry with vast experience in the Global Pharmaceutical and the US Payer industries. Carla’s Product Management expertise spans across numerous digital channels, such as: Virtual Meetings, CRM, Social Media, Paid Media, Messaging Apps, between others. Previous to her client-side experience, Carla worked for the tech Management Consulting Firm Accenture, leading large tech transformations across the healthcare industry.

    About her move Carla says “We are living in the fastest Digital Transformation we have ever seen, and data is at the centre of this. Joining Loop Horizon is a front seat to help our clients achieve this transformation. In this new role, not only will I be able to help our clients define a business-driven approach to digital transformation, but to also shape and grow the US Loop Horizon office.”

    Rich Grosskettler, VP Loop Horizon U.S., commented, “I am absolutely thrilled to have Carla Sheppard joining Loop Horizon U.S. as a foundational member of the team. Her deep healthcare omni channel expertise will be an asset to our clients and her consulting background will further fuel Loop Horizon’s rapid growth.”

    To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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