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CDP Vendors Discuss: What questions you should ask in your 2024 RFP

On February 29th 2024, Kristina Kalpokaite, Loop Horizon's resident CDP expert chatted with 3 industry-leading CDP Platforms and discussed RFP trends and questions they expect to see on everyone's agenda this year and crucially, debated what questions CDP buyers should be asking to ensure they select the right platform for their business.  

We were also joined by a global leader in the Leisure and Entertainment industry to provide a brand point of view - covering what questions they found most important and what they wish they would have asked as part of their RFP process.

Watch on-demand now for an exciting discussion with 3 CDP Platforms and a brand that has undergone its own RFP! 

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Our Panel

Meet the Experts

Watch our experts in a discussion and Q&A on the key questions you should ask in your 2024 customer data platform RFP

Sam Ngo

Director of Product Marketing

Before joining BlueConic, she was a Researcher at Forrester covering the social intelligence space. She helped Fortune 500 clients put the right people, processes, and platforms in place to make use of the structured and unstructured data from social channels. Now, her focus is helping customers realise the potential of their first-party data. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.

Kristina Kalpokaite

Head of Strategy - Technology & Data

Kristina brings 10+ years of experience working within data & marketing technology client side. Kristina provides clients with CDP selection, design and implementation support, coaching them through the process to enable informed decisions, and providing a practical, pragmatic perspective rooted in her first-hand experience.​

To create a seamless marketing activation, Kristina brings vast experience managing vendor selection procedures across multiple AdTech & MarTech platforms, including DSPs, DMPs, Ad Servers, CDPs & Attribution Solutions. ​

Zack Wragg

Global Head of Optimisation and Delivery

A generalist who has dabbled in development, data, marketing, and e-commerce (and a stint as a professional skier), Zack is now the Global Head of Optimisation and Delivery at Merlin Entertainments. His current focus is on driving digital transformation across Merlin to put the customer at the heart of everything they do. He believes passionately in adapting organisations to serve the customer better and finding creative ways to use technology and data to improve customer experience.

Paul McCord

Snr Director - EMEA Partnerships

Paul leads mParticles GTM with all partners across EMEA , having spent 20 + years in partnering roles across various companies including Accenture , HP and Segment. With more than 6 years experience in the CDP space specifically he is well placed to explain how the interconnecting elements of Marketing Technology should be combined and what brands should be looking for to realise best value from their technology investments.

Geraint Davies

Principal Solutions Engineer

Geraint Davies has 10+ years of experience in the software industry with a demonstrated history of working in some of the leading software companies like Twilio, Tableau and Salesforce. Currently, he leads Twilio Segment’s Enterprise Solution Engineering practice for the UKI and focuses on helping strategic customers unlock the power of customer data by leveraging Segment’s unique technology.

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