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CDP Experts Discuss: Top 5 Tech questions to ask your CDP

On June 20th 2024, Kristina Kalpokaite, Loop Horizon's resident CDP expert chatted with 4 industry-leading CDP Platforms and discussed key technology & data questions to ask when deploying a Customer Data Platform.

We were also  joined by a senior client-side leader who provided a brand point of view - covering their experience of adopting a CDP platform, including opportunities and challenges to expect along the way.

Watch the recording of the exciting discussion with highly experienced technology experts who have successfully embedded CDP capability across a variety of businesses. 

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Our Panel

Meet the Experts

Watch our experts in a discussion and Q&A on the key technology and data questions you should ask when deploying your customer data platform.

Nicky Peterse

Manager of Strategic Success

As the Manager of Strategic Customer Success, Nicky is an expert in implementing the Customer Data Platform and ensuring ongoing value for BlueConic customers across various business verticals worldwide. He excels in helping customers develop effective, tangible use cases to maximise the benefits of their customer data platform.

Nicky has worked with dozens of customers and currently manages a team of Customer Success Managers (CSMs) to execute on the foundational implementation and change management that comes with revolutionising the use of first-party data at an organisation.

Kristina Kalpokaite

Head of Strategy - Technology & Data

Kristina brings 10+ years of experience working within data & marketing technology client side. Kristina provides clients with CDP selection, design and implementation support, coaching them through the process to enable informed decisions, and providing a practical, pragmatic perspective rooted in her first-hand experience.​

To create a seamless marketing activation, Kristina brings vast experience managing vendor selection procedures across multiple AdTech & MarTech platforms, including DSPs, DMPs, Ad Servers, CDPs & Attribution Solutions. ​

Erica Campbell

Global Consumer Data & Advanced
Analytics Director

Erica is a Consumer Data & Analytics Director, at a global level, at Electrolux (Sweden). Her main mission is to deploy consumer data to deliver effective and scaled personalised consumer experiences and use advanced analytics to transform consumer data, in conjunction with enterprise data, into information to empower stakeholders to make fact-based decisions, across existing and new business models.

She works very close with IT and Business team, both regional and global, to ensure the ideal systems architecture that will allow for the proper capture, treatments and activation of customer data accordingly to all privacy compliance rules.

Steve Overton

Director of Solutions Consulting EMEA

Steve Overton is Director of Solutions Consulting across EMEA for Tealium working with some of the largest brands in retail, financial services and travel. In his current role, Steve works with clients to identify, define and design solutions for them to connect their data so they can successfully connect with their customers.

Steve has over 15 years experience in all aspects of digital marketing having had roles client-side and agency-side prior to running Solutions Consulting teams for IBM, Adobe and currently with Tealium.

Christian Stein

Principal Solution Consultant

Christian oversees Solution Consulting for mParticle in the DACH region. With over 12 years of experience in partner management, software engineering, sales engineering, and solution consulting, he helps companies in organising their customer data and making it actionable for Marketing. This enables them to deliver unique and personalised customer experiences while navigating the rapidly evolving digital marketing landscape.

Geraint Davies

Principal Solutions Engineer

Geraint Davies has 10+ years of experience in the software industry with a demonstrated history of working in some of the leading software companies like Twilio, Tableau and Salesforce. Currently, he leads Twilio Segment’s Enterprise Solution Engineering practice for the UKI and focuses on helping strategic customers unlock the power of customer data by leveraging Segment’s unique technology.

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