On February 29th 2024, Kristina Kalpokaite, Loop Horizon's resident CDP expert chatted with 3 industry-leading CDP Platforms and discussed RFP trends and questions they expect to see on everyone's agenda this year and crucially, debated what questions CDP buyers should be asking to ensure they select the right platform for their business.
We were also joined by a global leader in the Leisure and Entertainment industry to provide a brand point of view - covering what questions they found most important and what they wish they would have asked as part of their RFP process.
Watch on-demand now for an exciting discussion with 3 CDP Platforms and a brand that has undergone its own RFP!
Watch our experts in a discussion and Q&A on the key questions you should ask in your 2024 customer data platform RFP