7 months, $100m stack: delivering Salesforce and AWS migration for a global motorsports brand
7 months
To full fan capability
$100m+
Salesforce adoption delivered
On time
& on budget
The challengeA global motorsports company needed to adopt a $100m+ Salesforce stack and migrate its Single Fan View from Azure to AWS, within 7 months.
Service lines
Marketing TechnologyData Engineering
The outcomeBoth migrations completed on time and on budget; enhanced analytics established; new fan proposition successfully launched.
Client Situation
- Our client had agreed a $100m+ sponsorship with Salesforce, including adoption of the full Salesforce Marketing Cloud suite (CDP, Engagement and Personalisation), with seven months before a major new fan engagement proposition launched.
- In parallel, it wanted to migrate its Single Fan View from Azure to AWS, and to land both moves with minimal technical and support lock-in.
Our Contribution
- Deployed a specialist consulting team for architecture and solution design, from high-level blueprint to low-level detail.
- Worked with Salesforce and AWS teams on detailed integration and delivery plans.
- Acted as the translation layer into marketing and agency teams, protecting BAU campaigns while the new capabilities landed.
- After the Salesforce migration, led the full data migration to AWS and introduced more sophisticated activations on the new stack.
Results
- Salesforce migration completed on time and on budget, enabling the launch of the new fan proposition.
- Data migration to AWS completed, with enhanced analytics, reporting and data science established.
- Loop Horizon continues to support multiple teams as activation sophistication grows and digital and CRM integration deepens.
"
Loop Horizon have driven a very complicated data and marketing technology change programme, under very tight timelines, through to success with minimal problems. Loop's ability to anticipate and head off problems and ensure opportunities were captured was key to our success.Chief Technology Officer