One benchmark, two continents: aligning GA4 and reporting for a global gift experience brand
UK + US
Fully aligned
Global standard
Set for worldwide rollout
New dashboards
Global benchmark
The challengeA global gift experience company needed to align GA4 data collection across UK and US properties and set a new reporting standard for worldwide rollout.
Service lines
Digital DataData Engineering
The outcomeFully aligned GA4 deployment delivered for both domains; enhanced dashboard suite established as the global rollout benchmark.
Client Situation
- A global gift experience company sought to align the data collected from their UK property for GA4 with that from their US web domain.
- In addition to this goal, they also desired to enhance the dashboard and reporting, setting a new benchmark for important reports for the worldwide roll-out.
Our Contribution
- Worked with the development team to create a data layer for the US site that was both in line with and improved upon the UK implementation.
- Aligned the GTM implementation with the US site's data layer, configured GA4 to meet the client's business requirements (with a focus on report latency in particular).
- Created a BigQuery data export for the US site and redesigned and enhanced all of the client's core dashboards.
Results
- A fully aligned GA4 deployment for the US site.
- A new, updated, and future-ready data layer.
- An enhanced suite of core business dashboards in accordance with business objectives.
"
Working with Loop Horizon has helped us align our territories and upskill our teams internally.Senior Marketing Director