Programme rescued: restoring confidence and timelines on a global entertainment company's CDP rollout
Turned around
Failing programme
On track
Original timelines & budget
Rework avoided
Data issues caught early
The challengeA global theme park company's CDP programme was growing increasingly complex, at risk of significant cost overruns and schedule slippage.
Service lines
Marketing TechnologyStrategy & Transformation
The outcomeProgramme redesigned to meet original timelines and costs; significant costs avoided by catching data quality issues before CDP deployment.
Client Situation
- A global theme park and tourist attraction company was committed to a major digital transformation.
- They were looking to deploy a CDP at the heart of the transformation but were growing concerned at the timelines and feasibility of an increasingly complex delivery programme.
Our Contribution
- Ran an extensive review of the programme covering data, technology and business use cases, and subsequently working with internal teams to redesign the solution, delivery phasing and operational support requirements.
- Engaged with the selected CDP vendor to build out low level capabilities and integrations, validate what was current vs roadmap capability and supporting procurement negotiations.
Results
- The programme delivery confidence was transformed, and the client avoided significant costs and delays from prematurely starting CDP deployment with bad quality customer data.
- We were able to redesign the programme delivery to still meet the original timelines and costs.
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Loop Horizon gave us great direction and confidence through this engagement.Programme Delivery Lead