With clients increasingly looking to drive meaningful change and commercial results from the use of data & technology Loop Horizon continues to scale its specialist teams. Ata Mehmet joins Loop Horizon’s Activation team, a key hire as a consultant specialising in CRM within this highly regarded team led by Rachel Fox, Head of Marketing Strategy & Adoption.

Ata has over 15 years of experience in data-driven CRM transformation with expertise in campaign strategy, advanced analytics, experimentation and CRM capability development having worked at British Gas, Currys, M&C Saatchi and most recently Sky. He also has proven track record of driving commercial value through data and analytics, as a ‘translator’ bridging the gap between technical and business teams.

Commenting upon joining Ata stated, “I am incredibly excited to be joining Loop Horizon at this pivotal time. It has been amazing to see, albeit from afar, the growth that Loop Horizon has enjoyed by helping brands realise the true value of data through their marketing. I look forward to now playing a part in this continued success, and to work with such a passionate group of data-driven practitioners.”

Co-founder Rob McLaughlin stated, “We are very excited to welcome Ata to Loop Horizon, he brings a valuable array of skills and experiences, our clients will be lucky to have him working across their accounts. Naturally several of us know Ata well from our time at Sky, he has a strong reputation for innovative, clear thinking. It’s a great time to be joining Loop Horizon and Ata is a great addition”.

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com