Matt Bentley

Matt Bentley

Head of Data Architecture & Analytics

Leading the Data Architecture & Analytics department and technical delivery function.


Matt Bentley

Loop’s data and digital analytics expert, with over ten years’ experience working in marketing and technology teams across a number of businesses

Before joining Loop Horizon, Matt’s experience was client-side; in financial services and the media and entertainment industry

Having managed centralised analytics and data collection functions, he’s worked across numerous verticals covering both business and technology teams, giving him the tools to tailor communication effectively on both a strategic and technical level

Matt specialises in data collection strategy, tag management, data layers, analytics tool configuration, reporting and analysis, bringing business stakeholders and development teams closer together in order to better connect data to business performance


What is your favourite book?


What is your favourite Hobby?

My wife and I play guitar and sing together, and we met at a gig we were playing. I've put out 5 full albums and played gigs all over the world.

What is your favourite movie?


What or who is your favourite song or artist?

Very hard to pin down - artist; probably one of James Taylor, Loudon Wainwright or Richard Thompson. Song - maybe something more upbeat, by Prince or Hall & Oates. Erm... if I'm really on the spot, Kiss by Prince.