Matt Bentley

Loop’s data and digital analytics expert, with over ten years’ experience working in marketing and technology teams across a number of businesses

Before joining Loop Horizon, Matt’s experience was client-side; in financial services and the media and entertainment industry

Having managed centralised analytics and data collection functions, he’s worked across numerous verticals covering both business and technology teams, giving him the tools to tailor communication effectively on both a strategic and technical level

Matt specialises in data collection strategy, tag management, data layers, analytics tool configuration, reporting and analysis, bringing business stakeholders and development teams closer together in order to better connect data to business performance

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