Strategy & Planning

Vision and strategy definition

  • Clarify and articulate vision​

  • Develop clear, realistic strategy considering wider business objectives​

  • Quantified target state and plan for delivery​

  • Lead rapid discovery phase to assess current situation​

  • Close collaboration with senior management team to build confidence and knowledge

Opportunity assessment and prioritisation

  • Identify opportunities to improve performance across marketing, technology and data & analytics​

  • Consider feasibility, requirements and long-term capability build​

  • Rationalise and prioritise opportunities to realise value quickly whilst building long-term capability

High-level delivery planning

  • Assessment of key activities to deliver vision and strategy​

  • Develop aggregate, high level plan​

  • Plan for major Capability Build & Enable and Activation, People  & Process workstreams

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