Our Senior Team

Rob & James are joined by an exceptional group of industry leaders, bringing together the latest thinking on marketing, technology, data & organisational design.

Rob McLaughlin


An experienced digital marketing professional and a proven leader in the field of data & analytics with a track record of bringing customer data into the complex marketing and technology landscape.

A combination of visionary and pragmatist, Rob’s expertise in strategic planning, data-driven transformation and marketing technology vision creates solutions which blend established business processes with bleeding edge techniques.

Having worked both as a consultant and in-house he has in depth knowledge of how businesses from multiple verticals can leverage data to power efficiency and growth.

James Alexander


Through leadership across strategy, commercial, technology and data engineering and science teams, James has established a unique understanding of how data, technology, people & processes need to come together to deliver real and significant benefit from data-driven marketing.

James established and led the Decisioning task force at Sky - combining data engineering & science teams with technology delivery teams to drive the adoption of data-driven marketing and service throughout the business - developing extensive best practice in both programme delivery and executive coaching to understand the benefits of data driven strategies in practice.

Rachel Fox

Head of Marketing Strategy & Adoption

Rachel has significant customer-focused Marketing delivery experience, with a strong CRM background she’s led departments to innovate across acquisition, retention, reactivation, loyalty, VIP and multi-channel lifecycle marketing.

Most recently, as Head of Acquisition & Retention Marketing at Gamesys, she was responsible for optimising Marketing through data, process optimisation and integrated customer feedback.

Focusing on customer experience, she strives to bring behavioural data together with integrated customer feedback, to answer the ‘why’ behind customer actions. This enables an even more personalised experience and drives business KPIs.

She’s an advocate for team development and works hard to create a productive and well motivated teams through coaching.

Nick Edwards

Head of Marketing Technology

Nick has over ten years’ experience working both client-side and as an analytics consultant. Most recently, Nick managed the personalisation programme at Sky.

Nick has successfully implemented solutions that deliver business performance uplift across a range of industries with his combination of technical and strategic expertise.

Technical specialisms include personalisation, insight and analytics, data integration, marketing technology, cloud computing, data activation.

Nick is particularly focused on activating first-party data across owned and third-party channels.

Matt Bentley

Head of Data Architecture & Analytics

Loop’s digital analytics expert, with over ten years' experience working in marketing and technology teams across a number of businesses.

Before joining Loop Horizon, Matt's experience was client-side; in financial services and the media and entertainment industry.

Having managed centralised analytics functions, he's worked across numerous verticals covering both business and technology teams, giving him the tools to tailor communication effectively on both a strategic and technical level.

Matt specialises in data collection strategy, tag management, data layers, analytics tool configuration, reporting and analysis, bringing business stakeholders and development teams closer together in order to better connect data to business performance.

Susie McLaughlin

Campaign Management Consultant

An experienced email marketing specialist and campaign manager with experience in fast-paced, high-growth environments.

Prior to joining Loop Horizon, Susie headed a campaign management function for a technology company, developing campaigns and specialising in personalisation, segmentation and targeting. Previous to this, she ran marketing campaigns at an aviation broker, deploying marketing strategies to support sales, operations and brand.

Susie’s expertise spans the entire delivery of email marketing projects from formulating new strategies to implementing new ESPs.


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