Company

Loop Horizon Further Strengthen’s Capability Team With Key Client-Side Hire

In line with client demand Loop Horizon is excited to welcome Ryan McDonnell to join the well respected Capability team led by Ethan James. Working alongside experienced practitioners in marketing technology, data & infrastructure Ryan joins as Digital Capabilities Consultant.

Joining from telecommunications operator Three UK where Ryan led a variety of digital initiatives, leveraging technology & data to drive customer experience and commercial objectives. Previous to Three UK Ryan worked for brands including Red Bull & the BBC.

Ryan commented, “Having already experienced working with Loop Horizon in a previous role, I am absolutely delighted to be joining this fantastic team. I’m really looking forward to bringing my experience to the organisation and playing a role in contributing to Loop Horizon’s rapid growth.”

Regarding this appointment, Ethan James, Head of Capability stated, “Ryan is a strong addition to the team, bringing his experience from the fast moving world of mobile and wider telco combined with real-world knowledge of how to deliver personalisation at scale and the importance of close relationships with development teams.”

Loop Horizon co-founder Rob McLaughlin commented, “Continuing to build out our Capability team with industry leaders and practitioners is key to delivering on our commitments to clients but also meeting the sustained growth in demand from the various industry verticals which Loop Horizon serve. Ryan joins is at an exciting period in our growth and we are very happy he chose Loop Horizon for this next stage of his career.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Company

Michaela Gotts joins Loop Horizon to further strengthen consumer consulting team

Loop Horizon welcomes Michaela Gotts, a key hire as the organisation continues to scale in the face of market demand. This hire comes at a point when clients are increasingly looking to Loop Horizon for leadership in the use of customer intelligence to drive acquisition, growth & retention. Michaela joins following a 7 year stint at betting & gaming platform specialist Gamesys.

Rachel Fox, Head of Marketing Strategy & Adoption at Loop Horizon stated, “Michaela is a great addition to our consulting team, bringing her energy & experience to our client engagements. Delivering relevant marketing messaging across the blend of human & automated channels is at the heart of why our clients chose Loop Horizon, Michaela is an immediate asset for us in continuing & deepening this work.”

Michaela commented, “It’s an incredibly exciting time at Loop Horizon, particularly during a period of impressive growth, so I’m delighted to be joining the company at this time. I’m looking forward to working alongside a team of very passionate people, to support our clients in navigating data-driven Marketing solutions. There’s a vast amount of opportunity in 2022 and beyond so I’m excited to be a part of the journey and Loop Horizon’s continued growth and success.”

To learn more about Loop Horizon, how we help brands and career opportunities please contact info@loophorizon.com

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Audiences

Whitepaper: 1st Party Customer data for Advertising

With the tectonic shifts in privacy, regulation and technology Loop Horizon often finds itself in conversation with organisations which are looking to progressively navigate the changes happening across the digital advertising landscape. Loop Horizon co-founder Rob McLaughlin caught up with our Head of Marketing & Adoption Rachel Fox to review how we got here and where organisations need set their direction in order to maintain and advance addressability in digital advertising.

Submit this request to receive our whitepaper entitled ‘1st Party Customer data for Advertising’:

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    Consumer

    Getting Personalisation Wrong

    Connecting customers to relevant experiences is proving to be extremely powerful, enabling brands to leverage their rich data intelligence to deliver significant incremental gains in sales, engagement & service. As organisations take their second, third and further steps in personalised experience they increasingly ask challenging questions, interrogating and understanding what personalisation should actually ‘be’ for them. These questions come thick and fast as stakeholders across the business recognise that marketing, data and technology can now execute targeted and tailored 1-1 experiences and race to exploit these new capabilities.

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    Consumer

    Data Layers

    At Loop Horizon, we talk about drawing a direct line between customer intelligence and customer experience – e.g. when the barman at my local asks: “The usual?”

    It sounds simple, but the way his brain captures and processes my beer preference is immensely complex (let alone retains it, and makes decisions / takes action based on it).

    Luckily for us it’s much simpler to capture and process customer intelligence from digital platforms. One of the best tools to do this consistently and accurately is a data layer.

    I talk about data layers more than your average person, so I thought I’d best get some ideas pinned down and shared. Here goes.

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