Marketing

Digital Marketing Consultant

In line with Loop Horizon’s growth, Rachel Fox is looking for smart and dynamic people to join her team to deliver the best experiences and results to our wide range of fantastic clients

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Full Time
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London

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About the position

Job Overview

As a Consultant at Loop Horizon, you will be working across a range of client engagements to deliver Marketing-led consultancy services. This Consultant role brings together Digital Marketing strategy development, and delivery, within a collaborative client-facing role. The role requires the application of all component parts of successful and performant digital marketing, including but not limited to: performance strategy, platform application, 1st party data-led targeting, value and measurement frameworks, attribution development, technology, industry innovation, team support, and operating models.

This role will report directly to the Managing Director – Marketing and be part of a wider team of consultants. The role is flexible but 2-3 days a week in the office is preferable.

Responsibilities and Duties

  • Lead client engagements through Discovery, Strategic planning, Activation, and Embedding stages
  • Deliver multiple client engagements simultaneously
  • Utilise Digital Marketing expertise to extensively explore the client’s situation, needs, and opportunities
  • Based on discovery learnings, devise the optimum strategy in line with the client’s strategic goals, appetite, and capability
  • Align with Loop Technology Consultancy team to appropriately scope solutions as necessary
  • Develop and recommend digital strategies to drive marketing performance and effectiveness through digital channels (PPC, Paid Social, Display, SEO, etc), particularly utilising 1st party data-led initiatives
  • Align with CRM and offline channel strategies to drive an omnichannel and customer-first approach
  • Set and implement appropriate KPIs, measurement frameworks, and reporting to demonstrate value and enable the client teams to understand and utilise results
  • Work with clients to develop operating models which will enable the successful adoption and embedding of performance-driving strategies
  • Create client-facing documentation and presentations for clients and senior stakeholders throughout the engagements
  • Collaborate proactively with the Loop Horizon Delivery team to ensure smooth and effective engagement delivery
  • Highlight and support business development opportunities with new and existing clients

Qualifications

Education level

  • Bachelor's Degree, preferably in Marketing or Business function

Experience/skills

Required

  • 5 years+ of Digital Marketing role experience
  • Strong experience in developing digital strategy and utilisation of 1st party data
  • Strong applied advertising and analytics platform experience and knowledge, including but not limited to Google Ads, Facebook Ads Manager, Adobe Analytics, Google Analytics
  • Understanding of data and integration requirements, and campaign opportunities to fully utilise platform capability
  • Significant experience in attribution, testing methodologies, and reporting
  • Passion for technology and innovation
  • Proven ownership of projects
  • Reporting and data analysis experience
  • Appetite for growth and personal development

Personal Characteristics

  • Good communicator – spoken and written
  • Confident
  • Inquisitive
  • Proactive and innovative
  • Problem solver
  • KPI driven & commercially focused
  • Pragmatic
  • Organised
  • Able to handle multiple projects
  • Able to work autonomously and as part of a team