In line with Loop Horizon’s growth and increased client demand for experienced marketing support, Loop are looking to hire Consultants to join the team.

Job Overview

As a Customer Value Consultant at Loop Horizon, you will be an expert at increasing customer value for our clients using cross-channel marketing – by applying your knowledge of personalisation techniques, test and learn, and customer-centric CRM and CVM strategies.

You will be working across a range of client engagements to deliver consultancy services.

This Consultant role brings together targeted (direct) marketing expertise, commercial acumen, and data expertise, within a collaborative client-facing role. The role requires application of all component parts of successful CRM/CVM, including but not limited to:

• Strategy development to increase customer lifetime value
• Driving relevance using 1st party data – including use of segmentation and modelling techniques
• Value and measurement frameworks
• Test & Learn

This role will be within the Customer Value function of our Marketing Services department, as part of a wider team of consultants. The role is flexible but 2-3 days a week in the office is preferable.

Responsibilities and Duties

• Support clients with CRM/CVM strategy development and activation
• Explore the Client’s situation, needs and existing capability
• Based on discovery learnings, devise the optimum strategy in line with the client’s goals
• Support clients particularly on:

1. CRM and Customer Value strategy
2. Customer lifecycle journey development
3. Cross-channel campaign design – email, DM, push, digital, web, contact centre
4. How to best utilise customer analysis, segmentation and modelling to improve results
5. Success measurement and testing frameworks

• Proactively build relationships with clients, both lead stakeholders and delivery teams
• Work openly and collaboratively with client teams and agencies to deliver successful activation
• Deliver multiple client engagements simultaneously
• Create client facing documentation and presentations for clients and senior stakeholders throughout the engagements

Qualifications

Education level

-        Bachelor Degree, preferably in Marketing or Business function

Experience / skills

Required

• 3 years+ Marketing role experience
• CRM journey development and delivery
• Experience in adopting and applying customer data analysis and segmentation to optimise CRM/CVM outcomes
• Test and learn management and delivery – with a focus on proving impact on customer value
• Strong understanding and experience of Customer data and activation across multiple channels and lifecycle stages
• Strong understanding of CRM/CVM activity measurement approaches
• Proven ownership of projects and stakeholder management

Personal characteristics

• Good communicator – spoken and written
• Confident
• Inquisitive
• Proactive and innovative
• Problem solver
• KPI driven & commercially focused
• Pragmatic
• Organised
• Able to handle multiple projects
• Able to work autonomously and as part of a team

About Loop Horizon

Loop Horizon are radically redefining the way brands drive marketing performance. We are a fast-growing organisation at the forefront of change within the digital landscape, delivering consultancy services for big brands in a value focused, practical way enabled by first-party data and technology.

We pride ourselves in building robust relationships with our clients through delivery of quality goal-based services. We focus not just on enabling clients with data and technology capability but really enabling their Marketing teams through innovative strategies, collaboration and embedded ways of working.

‍

‍

‍