AUDIENCES

Create audiences and activate your first party data across all major ad networks from one single solution.

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Deployed natively within your cloud environment

Customer data for media, done.

The leading cloud native solution for customer data activation

AUDIENCES by Loop Horizon is the leading solution in enabling companies to use their customer data to enhance media performance Your customer data is a unique competitive advantage when it comes to advertising – enabling you to drive reach, sales, and efficiency:

Only you know if someone is already a customer, if they are coming up for renewal, or have a high likelihood to buy another product.

And knowing who your best customers are empowers you in finding new customers who look & act just like them.

Delivering on this competitive advantage hasn’t been easy. Which is why we developed AUDIENCES by Loop Horizon.

How it works

A new way to acquire, engage and retain customers

Your data and intelligence

Deployed in your environment, so can easily access all your data & intelligence assets

Audiences: Data

Aggregate key data and intelligence for Marketing in one dedicated location in your data environment

Audiences: Build

Clean and simple interface to build your customer-data driven marketing audiences

Audiences: Connect

Process & continuously upload your audiences out to your priority advertising platforms

Campaign Marketing

Activate in standard campaign workflow, alone or combined with existing targeted audiences

AUDIENCES comprises 3 components

Increasing transparency, security and privacy for your company and your customer data

AUDIENCES: Data

Dedicated for Marketing

Curated selection of your data, managed separately for Marketing use only within your cloud data environment

Standardised design, enabling use of all your data

Templated approach to enable fast start, with flexibility to grow in sophistication over time, accommodating production feeds of direct signals or derived scores at an individual customer level from across your entire data environment.

Intelligence aligned

Utilise your customer intelligence from business-driven insight through to output from your most sophisticated AI models

Transparent data model

Built in Conceptual Data Model to ensure consistency and transparency from data source to campaign activation

Consent & Identity

Centralised copy of up-to-date consent and contact fields ensuring Compliance by design

AUDIENCES:Builder

Intuitive UI

Easily combine available data fields to design, launch and track performance of your customer-based audiences

Rapid activation

Publish new audiences and upload live across your Advertising platforms in minutes

Unlimited audiences, simply managed

No limitations, Marketing authored, Technology managed

Privacy by design

Fully automated process to hash and remove PII data, making GDPR and Advertising platform compatible

AUDIENCES:Connector

Secure by design

Contained entirely in your platforms, AUDIENCES inherits your security standards and customer data never leaves your data environment. Functionally separated, only the hashed, obfuscated audience lists can be shared to whitelisted endpoints and never containing any identifying data points

Extensive APIs

API integrations with all key Advertising platforms are constantly updated and enhanced

Always on

Continuously updates your audiences as your customer data changes

Control & transparency

From data field to uploaded audience with comprehensive logging, alerts and dashboards so keeping all your teams fully informed

What clients say

Browse below to see what our clients have to say about us

Moving towards having omnichannel data which we can orchestrate to build value

Loop Horizon worked with our teams to bring our digital behavioural data, the Adobe Analytics clickstream, into Microsoft Azure & Snowflake. Their approach to understanding our requirements and enabling the necessary technical work has been highly effective. We are now moving towards having omnichannel data with which we can orchestrate communications and build increasingly valuable customer relationships.

Ben Day

Head of CRM & Analytics, Saga

Enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.

Loop Horizon worked with Virgin Atlantic and our partners to deliver platform analytics which support our business objectives. The Loop team provided confidence and experience in this area and gave our project the momentum necessary. The approach delivered via working with Loop Horizon has enabled Virgin Atlantic to build our new platform with customer intelligence at the centre.

Kelly Power

Marketing Manager, Virgin Atlantic

Loop Horizon helped drive customer acquisition through the use of personalisation.

Three UK engaged Loop Horizon to drive customer acquisition through the use of personalisation. From the outset the Loop Horizon team demonstrated their technical & commercial experience, creating deeply customer-centric experiences which drove significant incremental sales over a sustained period. Further to delivering commercial value, Loop Horizon empowered and upskilled our teams through their expert guidance & leadership. Loop Horizon has exceptional experience in driving value from the Adobe Experience Cloud, for Three UK this was particularly valuable in relation to Adobe Target & Analytics.

Rupinder Chalhal

Senior Manager, Three

Excellent partners in our marketing transformation

GSK has been working with Loop Horizon to deliver omnichannel personalisation and marketing automation to better engage customers Both the Loop Horizon team and their approach have been highly effective and they have been excellent partners in our marketing transformation

Elliot Antrobus-Holder

VP – Global Head of Digital Channels & Analytics, GSK

Loop's involvement brings further momentum to our digital programmes

Loop Horizon have successfully supported Shell across several global initiatives, driving the most effective & efficient implementation and activation of the Adobe Experience Cloud. Our teams enjoy working with the experts from Loop Horizon and their involvement brings further momentum to our digital programmes

Davey Strachan

Digital Operations Manager,

Helping us develop our long-term customer-centric marketing strategy.

We are delighted to be working with the team at Loop Horizon who have been helping us develop our long-term customer-centric marketing strategy. We have really valued their strategic and commercial acumen, combined with deep technical expertise.

Jane Makoff

VP of Global Marketing, Sage Publishing

Latest news

Optimisation vs Personalisation

Audiences

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