Customer data for media, done.
AUDIENCES by Loop Horizon is the leading solution in enabling companies to use their customer data to enhance media performance
Your customer data is a unique competitive advantage when it comes to advertising – enabling you to drive reach, sales, and efficiency:
Only you know if someone is already a customer, if they are coming up for renewal, or have a high likelihood to buy another product
And knowing who your best customers are empowers you in finding new customers who look & act just like them
Delivering on this competitive advantage hasn’t been easy. Which is why we developed AUDIENCES by Loop Horizon.
Cloud Native - Feel the difference
AUDIENCES is deployed wholly within your enterprise's data environment: we work with all major cloud providers as well as other hybrid and on premise configurations.
This unique cloud native approach unlocks benefits across performance, management, security, privacy & speed to value.
AUDIENCES comprises 3 components
Increasing transparency, security and privacy for your company and your customer data
Dedicated for Marketing
Curated selection of your data, managed separately for Marketing use only within your cloud data environment
Standardised design, enabling use of all your data
Templated approach to enable fast start, with flexibility to grow in sophistication over time, accommodating production feeds of direct signals or derived scores at an individual customer level from across your entire data environment.
Utilise your customer intelligence from business-driven insight through to output from your most sophisticated AI models
Transparent data model
Built in Conceptual Data Model to ensure consistency and transparency from data source to campaign activation
Consent & Identity
Centralised copy of up-to-date consent and contact fields ensuring Compliance by design
Easily combine available data fields to design, launch and track performance of your customer-based audiences
Publish new audiences and upload live across your Advertising platforms in minutes
Unlimited audiences, simply managed
No limitations, Marketing authored, Technology managed
Privacy by design
Fully automated process to hash and remove PII data, making GDPR and Advertising platform compatible
Secure by design
Contained entirely in your platforms, AUDIENCES inherits your security standards and customer data never leaves your data environment. Functionally separated, only the hashed, obfuscated audience lists can be shared to whitelisted endpoints and never containing any identifying data points
API integrations with all key Advertising platforms are constantly updated and enhanced
Continuously updates your audiences as your customer data changes
Control & transparency
From data field to uploaded audience with comprehensive logging, alerts and dashboards so keeping all your teams fully informed