1st party data
Leveraging customer intelligence to drive performance
As experienced practitioners we have seen first-hand both the challenges and rewards associated with leveraging 1st party data, data created by your customers & prospects, and have been supporting major brands in accessing the benefits. Loop Horizon works alongside existing client teams, technologies and data to unlock valuable use cases which drive enduring revenue growth and operational efficiencies.
Strategies & use cases which make the difference
Integrating on & offline customer data
Audiences for paid media
On-boarding data for targeting & exclusion
Personalisation & loyalty
Orchestrate experience to drive outcomes
Deflect & migrate customer needs to digital
Features of our approach often include:
Actionable customer profiles
Ingest digital analytics into your data platform
Curate disparate data sets into your data platform
Unify customer profiles via ID & device graphing
Automate data flows and processing
Customer level decisioning
Next-best-action, up & cross-sell, service, engagement & retention
Enhanced propensity modelling & data science activities
AI, ML & business rules-based routines
Channel orchestration and media bid strategies
Pricing and offer control
Fuel advertising & marketing technology with customer data
Audience management for targeting, consent & measurement
Creation of omnichannel data sets to enable attribution and performance optimisation
Related data & technologies:
Data platforms – Cloud & on-premise
Existing data sets
The primacy of 1st party data for enabling breakout marketing & communications remains the most significant untapped opportunity for customer orientated businesses. This is ever more important in an environment dominated by walled-gardens and increasingly conscious of consumer privacy.
Beyond CRM / direct channels, businesses are fundamentally leveraging low to no customer data in their communications, leaving owned and paid channels starved of the intelligence necessary to enable meaningful interactions. Further, 1st party data opportunities are biased toward companies with established customer bases, enabling the inclusion and suppression of messaging which drives results.
In the mixed-up eco-system of marketing & advertising technology, cloud data platforms and legacy technologies it is use cases which leverage 1st party data which truly cut through.
Co-Founder, Loop Horizon
Questions we often hear
How come so little paid media is executed with the use of customer data?
Despite huge investments in data & technology, why do marketers struggle to leverage customer data?
How can we unify CRM and behavioural customer data?
How can I leverage digital analytics in my wider modelling and data science activities?
Why is ‘CRM’ synonymous with email marketing?
How can we deliver product recommendations or next-best-action capabilities?
How can I orchestrate communications across multiple channels?