Marketing transformation for a leading UK Travel & Insurance Provider’s Marketing Analytics
Client Situation
Our client was seeking board-level permission for a significant marketing transformation plan.
They needed to justify board level investment through demonstrating the benefits of improved data driven Marketing.
The ultimate goal was to deliver a positive increase in revenue across key business areas.
Loop Contribution
Loop Horizon designed suitable pilot use cases to validate the improved data-driven strategy.
Campaigns were developed across numerous business divisions, involving a wide range of customer journeys and channels.
Loop Horizon supported the end-to-end journey from use case validation, data, build, activation and test and measurement, as well as embedding future ways of working within their teams.
Client Results
+90% of the pilot campaigns showed a positive uplift in results, had the potential to scale, and across the pilots, had the potential to generate +£1m in quarterly income when scaled.
Through the successful pilot programme, Saga were able to unlock future investment to transform the business through data-driven marketing at scale.
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