Global CDP Deployment & Use-case Planning For A Global Leader In Family Entertainment
Client Situation
A Global leader in family entertainment, were commencing their 2-year Digital Transformation strategy, with CDP seen as a key enabler to deliver the change for their customer analytics & data activation capability.
Loop Horizon identified planning & scoping required to manage a multi-year comprehensive Digital Transformation programme and were asked by the client to deliver the overall roadmap, as well as use-case prioritisation.
Loop Contribution
Loop Horizon ran an extensive programme review covering data, technology and processes, subsequently working with internal & external teams to design multiple deployment scenarios, as well as a detailed, phased Global roadmap.
Reviewed initial CDP use-cases and produced prioritised CDP use-case activation & evolution plans, as well as data gap analysis & proposed data model, required for activation.
Provided a further wide range of CDP consultancy services, spanning across multiple strategic & operational elements of the programme.
Client Results
A transformed confidence in programme delivery & secured support from the Board with clarity on a 2-year roadmap.
Alignment across Internal Teams & External Partners, as well as inter-dependent technology projects.
Secured budgets for data & business-readiness work ahead of the CDP implementation – ensuring CDP programme budget efficiency & traction.
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